Topic: Brands
Bravo Rebrands Athlete Division to Odyssey Sports Management
Sports Entertainment Group (SEG) has announced the rebranding of its athlete management division,...
September 30, 2025
NBL and KOJO Launch 2025/26 Season with New Brand Platform
The National Basketball League (NBL) has opened its 2025/26 season with the rollout...
September 4, 2025
Los Angeles 2028 Olympics Introduces Venue Naming Rights
The Los Angeles 2028 Olympic and Paralympic Games organisers have announced a commercial...
August 18, 2025
ESPN to Acquire NFL RedZone and Network in Equity-for-Assets Deal with NFL
ESPN is reportedly finalising a landmark transaction with the National Football League that...
August 4, 2025
Orlando Pride makes history with largest full-team apparel collection in the NWSL
The Orlando Pride is launching the NWSL's largest full-team apparel collection, distinguishing itself...
July 22, 2025
Netflix Approach to Live Sports Rights: Balancing Engagement and Economic Justification
Netflix continues to explore a strategy regarding live sports rights, reaffirming that while...
July 22, 2025
Wallaroos and Australian Women’s Cricket Engage in Joint Training Session
The Wallaroos and the Australian Women’s Cricket Team have joined forces in a...
July 16, 2025
Cristiano Ronaldo’s Al-Nassr Equity Marks Strategic Shift in Athlete Deals
Cristiano Ronaldo's new two-year deal with Saudi Pro League club Al-Nassr, reportedly valued...
June 27, 2025
England’s Premiership Rugby Rebrands as “Gallagher Prem”
England’s top-flight rugby union competition will be rebranded as the “Gallagher Prem”, part...
June 17, 2025
Warner Bros. Discovery to Split into Two Distinct Media Companies
Warner Bros. Discovery has announced a corporate restructuring, planning to separate into two...
June 12, 2025
Swanky Socks Teams Up With Douglas Costa for Exclusive Sock Collection
Swanky Socks has announced a multi-year partnership with football superstar Douglas Costa. Swanky...
May 28, 2025
WNBL launches Into New Era as They Unveil New Brand Logo
The Women’s National Basketball League (WNBL) has unveiled a revitalised brand identity that...
May 26, 2025
All 32 Teams Officially Part of NFL’s Global Markets Program
The National Football League (NFL) has announced an expansion of its Global Markets...
May 22, 2025
Nike Faces Lawsuit Over NFT platform closure
Nike is currently facing legal challenges in the United States, prompted by a...
April 30, 2025
NFL and Nike Partner on “Rivalries” Uniform Initiative
Nike and the National Football League (NFL) have joined forces to unveil 'Rivalries,'...
April 29, 2025
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