Topic: Brands

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Formula E Unveils New Brand Identity

The ABB FIA Formula E World Championship has officially unveiled a new...

September 25, 2026
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Lewis Hamilton’s Dawn Apollo Studios Inks First-Look Deal with Skydance Sports

Formula 1 driver Lewis Hamilton has secured a production deal between his banner,...

September 23, 2026
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McLaren Unveils New Brand Identity

British luxury supercar manufacturer and motorsport powerhouse McLaren has unveiled an evolved, unified...

September 23, 2026
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Kylian Mbappé Secures Landmark Sponsorship Switch from Nike to Swiss Brand On

Real Madrid forward Kylian Mbappé has ended his two-decade-long partnership with Nike, signing...

September 21, 2026
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HIF and P&N Bank Celebrate 15-Year Commercial Partnership Milestone with Perth Wildcats

Long-standing partners HIF and P&N Bank are officially celebrating fifteen years of...

September 8, 2026
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LeBron James Switches From DraftKings to Polymarket in Football Endorsement Deal

Global basketball icon LeBron James has officially his commercial allegiance from DraftKings to...

September 7, 2026
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WNBA Unveils New Finals Logo Despite Broad Industry Discourse

The Women’s National Basketball Association (WNBA) has officially unveiled the latest iteration of...

September 1, 2026
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Former NBA Rookie of the Year Michael Carter-Williams Joins Brunswick Sports Management as Partner

Former NBA Rookie of the Year Michael Carter-Williams has pivoted from his decorated...

August 28, 2026
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New Zealand Breakers Unveils New Identity Rebranding

The New Zealand Breakers have unveiled a new brand identity inspired by the...

August 11, 2026
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Perth Bears Unveil Home Jersey and Commercial Partners Ahead of 2027 NRL Debut

The Perth Bears have officially unveiled the club's inaugural Home jersey ahead of...

August 7, 2026
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Adelaide Football Club Secures Anytime Fitness as Official 2026 Trade and Draft Partner

The Adelaide Football Club has announced Anytime Fitness Australia as its official 2026...

August 7, 2026
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American Eagle Expands Partnership with Lamine Yamal for First Exclusive Product Collection

American Eagle has announced the expansion of its commercial partnership with spain football...

July 23, 2026
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Adidas Secures Ultimate Branding Win in 2026 FIFA World Cup Final

As 2026 FIFA World Cup final between Spain and Argentina at the New...

July 20, 2026
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Women’s Professional Baseball League Unveils Team Logos Ahead of Inaugural Season

The landscape of professional sports in the United States is set to expand...

July 9, 2026
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adidas Unveils Custom TRIONDA FINAL Match Ball for FIFA World Cup Concluding Stages

Adidas has officially unveiled the TRIONDA FINAL, the Official Match Ball designated for...

July 7, 2026

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