Topic: Brands

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Numbers Are In: Jake Paul vs Mike Tyson Fight Attracts Over 108 Million Global Viewers

The recent boxing match between Jake Paul and Mike Tyson, streamed live on...

November 21, 2024
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Skechers Strengthens Australian Sports Presence with Strategic Partnerships

Skechers, long recognised as a lifestyle footwear brand, is making significant moves into...

November 11, 2024
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NRL Partners with JD Sports to Expand Global Presence

The National Rugby League (NRL) has entered a strategic two-year partnership with JD...

November 8, 2024
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British & Irish Lions Unveil QR-Enabled Jersey for 2025 Tour

The British & Irish Lions have unveiled their 2025 Australia tour jersey, created...

November 7, 2024
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Bristol Sport Partners with R;pple to Enhance Suicide Prevention in Sport

Bristol Sport Partners with R;pple to Strengthen Mental Health Support Across Sport. Bristol...

November 7, 2024
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LIV Golf Adelaide 2025: Expanded Experiences and Exclusive Access

With just 100 days until LIV Golf Adelaide 2025, organisers are gearing up...

November 7, 2024
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Fox Sells Out 2025 Super Bowl Ads at Record-High Prices

Fox Corporation has reached a new high-water mark, selling out all ad slots...

November 7, 2024
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Nike Appoints Ann Miller to Lead Global Sports Marketing Amid Strategic Shift

Nike has appointed Ann Miller as Executive Vice President of Global Sports Marketing,...

November 1, 2024
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K League Expands Global Reach with Digital Media and Anti-Piracy Innovations

The Korea Professional Football League (K League) is making strides toward international visibility...

November 1, 2024
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Beats by Dre’s Athlete-Driven Campaign Redefines Sports Marketing

In the rapidly evolving sports marketing landscape, Beats by Dre is setting a...

November 1, 2024
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St. Louis CITY SC Stadium Rebrands as Energizer Park in New Partnership

St. Louis CITY SC has entered into a naming rights agreement with Energizer...

November 1, 2024
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Hisense Named Official Partner for FIFA’s Expanded Club World Cup 2025

In a strategic move to expand its global sports marketing footprint, consumer electronics...

October 31, 2024
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GroupM Exceeds Goal, Strengthens Investment in Women’s Sports Media

GroupM, a leading global media investment firm, has surpassed its ambitious target to...

October 31, 2024
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ESPN and Disney+ Bring Live “Simpsons” Animation to Bengals-Cowboys NFL Game

In a push to capture a wider, multi-generational audience, ESPN and the NFL...

October 30, 2024
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Ultra Football Partners with One Ball to Enhance Soccer Accessibility for Youth

In a strategic move to bolster inclusivity in youth soccer, Ultra Football has...

October 30, 2024

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