As the Super Rugby Pacific clubs prepare for the inaugural season of the new format in a couple of weeks, here are the latest commercial partnerships from around the league.
Moana Pasifika:
Moana have announced two new major partners, just in time for the 2022 season kicking off in a couple of weeks.
Ford joined with Moana as their official vehicle partner for the 2022 season.
Ford will feature on the collars of player jerseys and supply the club with a fleet of cars.
Ford NZ marketing director, Cameron Thomas, said: “We are really proud to announce our partnership with Moana Pasifika.”
“They are a team with really strong cultural roots and that is something we feel really matches our own culture here at Ford,” he said.
Moana Pasifika also partnered with Sky Network in a pre-season match between Moana and the chiefs, which will have the commentary spoken in the traditional Tongan language.
This comes after Tonga was faced with devastating floods, in which the profits of the match will support the island.
Fijian Dura:
The Fijian Dura have announced a two year partnership with Fijian beer company, Fiji Bitter.
Fijian Drua CEO, Brian Thorburn, said: “We are delighted and honoured to officially welcome Paradise Beverages on board our historic Super Rugby journey, and have Fiji Bitter as the official beer of the Swire Shipping Fijian Drua.”
The brand’s logo will feature on the front of the Fijian Dura shorts.
Queensland Reds:
The Queensland Reds announced a three-year partnership with La Banderita as the official tortilla of the Reds and Queensland Rugby Union.
La Banderita managing director, Stu Richardson, said: “The Reds over the past few seasons have built a fantastic culture under Brad Thorn, and we are delighted to come on board as a Reds partner and the official tortilla of the QRU.”
Hurricanes:
Lastly, the Hurricanes have announced a multi-year partnership with Kiwi, buy now pay later company, Laybuy.
Hurricanes CEO, Avan Lee, said: “We’re excited to partner with Laybuy and extend the benefits of their service to our loyal fans.”
The company will become the official partner to the club and provide fans with an alternative payment option when buying tickets, memberships and Hurricane merchandise.
Laybuy managing director, Gary Rohloff, said: “We want to make it as easy as possible for Super Rugby Pacific fans to show their support and cheer on their favourite team.”
“With help from Laybuy, fans can now fit match tickets or a new jersey into their budget by spreading the costs across six weeks,” he said.
