In a week filled with new commercial partnerships in the AFL, here are the top deals from the past week.

Hawthorn Football Club have signed a deal with fast-food chain KFC to become a major partner of the club.

The main benefactors of the deal will be Hawks members, with the multi-year deal seeing KFC involved as membership partner, with a variety of initiatives on match days.

Hawks CEO, Justin Reeves, said being tied-in with a world-renowned brand is great news for the club.

“Hawthorn is extremely excited to partner with KFC, who are a global leader in the quick service restaurant industry, and place significant importance on their people, their services and their restaurants,” Reeves said.

“Both Hawthorn and KFC share a rich history of success which spans several decades, and we couldn’t be prouder to team up with the family favourite brand ahead of the 2021 season.

“Signing a multi-year deal with KFC is another significant and positive milestone for the club, and we warmly welcome KFC to the Hawks family,” he said.

Elsewhere, St Kilda have re-signed RSEA Safety, and in doing so elevated its partnership with the brand.

RSEA will now be seen on the back of the Saints men’s home guernsey.

Carlton have put pen-to-paper on a long-term deal with Byron Bay-based online travel agent, TripADeal, for the next three years.

TripADeal will have their logo featured on the top-back of Carlton’s guernsey for both home and away fixtures, along with change room signage.

Carlton CEO, Cain Liddle, said partnerships like these are significant for the club.

“We said at the back end of last year that we did not only just want to survive 2020, we wanted to accelerate out of it and this latest partnership with TripADeal is a prime example of that,” Liddle said.

“They share our enthusiasm and excitement for what lies ahead and along with our 75 000 members we cannot wait to partner with them.

“Norm and Richard and their dedicated team are genuine, hard-working people who are a local success story, so to have their logo on the back of the navy blue guernsey is a great fit.

“We are certainly grateful for their support, ahead of what is set to be an exciting AFL season,” he said.

Meanwhile, the Melbourne Demons have signed with former player, Anthony Ingerson’s company, Prats, as property service partner for the Dees this season, whilst the Geelong Cats have added Villarosa Real Estate as a new partner to the club.

The Western Bulldogs have re-signed People’s Choice for the fifth consecutive year, with the credit union becoming a platinum partner for 2021, whilst Richmond Lions have signed with storage company, National Storage, for a further two seasons.

Lastly, the Adelaide Crows and Port Adelaide have re-signed partnership agreements with children’s charity, Variety, for a further three years.