HomeAFLTop AFL Commercial Partnerships: Demons And Saints

Top AFL Commercial Partnerships: Demons And Saints

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Top AFL Commercial Partnerships: Demons And Saints

With the 2022 AFLW season set to begin on Friday, here are all the latest commercial partnerships from around the league.

Melbourne Demons

The Melbourne Demons have announced the confirmation of a number of partners for the 2022 season, headlined by the resigning of co-principal partner, Jaguar Australia, for the next two years, with the brand to remain on the back of the club’s AFL guernsey.

The club also announced two-year partnership extensions with major partners Furphy and Haymes Paint, as well as three-year extensions with the Victorian Responsible Gambling Foundation and Akambo Financial Group.

Melbourne Demons CEO, Gary Pert, said the club is excited to welcome back the club’s partner family.

“To have so many of our partners commit to our future is a great show of strength,” Pert said.

“Having well-aligned club partners by our side is really important, and to extend these quality and respected brands is just fantastic, both now and for the years ahead.

“Each of our partners have supported us through two years of unique challenges and we’re so pleased to have them continue the journey with us, as we forge ahead to the 2022 AFL and AFLW seasons.

“The club is in a healthy position on and off field, and securing key partnerships such as this allows us to innovate and seek opportunities to work with new brands, that complement our existing stable of like-minded partners,” he said.

St Kilda Saints

The St Kilda Football Club has announced two new partnerships, extending Pura as its AFLW side’s co-major partner and extending AVJennings for a further two seasons.

The Pura extension will see Pura feature on both home and away guernseys for second consecutive AFLW season.

On the Pura deal, Saints executive general manager of commercial, Chris Larkins, said: “We are so proud to extend our partnership with Pura into 2022.”

“Pura is an iconic Australian owned brand which is made right here in Melbourne’s south, and with our fixture set to feature two, potentially three local grounds in that area, the partnership really is the perfect fit.

“We’re looking forward to spending our summer powered by Pura,” Larkins said.

Meanwhile, the AVJennings deal will see the brand feature on the club’s polo sleeves for both the AFL and AFLW side, as well as featuring on the club’s training footballs.

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