HomeAFLTop AFL Commercial Partnerships: Collingwood, Sydney, More

Top AFL Commercial Partnerships: Collingwood, Sydney, More

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Top AFL Commercial Partnerships: Collingwood, Sydney, More

With the AFL off-season continuing and clubs preparing for the start of the AFLW season in January, here are the latest commercial partnerships from across the league.

Sydney Swans

The Sydney Swans have introduced Independent Reserve as their official cryptocurrency exchange on a one-year partnership.

The deal will see Independent Reserve involved in match day activations at Sydney home games, digital activations, and with the Sydney Network.

Sydney Swans CEO, Tom Harley, said: “Independent Reserve, a well-respected name in the cryptocurrency space, shares common values that align well with our club’s brand.”

“We are looking forward to working together with Independent Reserve for the year ahead,” Harley said.

Brisbane Lions

The Brisbane Lions have announced a five-year partnership extension with platinum partners, Hyundai to receive sponsorship placement across the back of the men’s guernsey’s across the shoulder blades.

Hyundai will also remain a coaches partner for the AFLW side, with Hyundai QLD general manager, Martin Him, saying it is exciting to extend a partnership which began in 2010.

“Hyundai are thrilled to be extending our long-term partnership with the Brisbane Lions for another five years,” Him said.

“This partnership represents so much more than a logo on a guernsey, it represents a mutual passion for supporting the Lions community.

“We’re looking ahead with a great sense of excitement about what both organisations can achieve together over the next five years,” he said.

West Coast Eagles

The West Coast Eagles have announced Budget as an official partner of the club with a two-year partnership.

Budget will be a part of the club’s match-day advertising at Optus Stadium and will feature in B2B opportunities through the West Coast Connect program.

Geelong Cats

The Geelong Cats have named Geelong Dairy the official milk of the clubs and Higher Mark, with the local brand to appear on the shorts of the AFLW side throughout 2022.

Western Bulldogs

The Western Bulldogs have extended their partnership with the Victorian Government and the City of Ballarat for a further three years, seeing the club uphold a strong presence in the Ballarat region.

The partnership extension will see a further two home games per season played at Mars Stadium until the end of the 2024 season.

Bulldogs CEO, Ameet Bains, said: “We’ve enjoyed an incredibly strong partnership with the Victorian Government and the City of Ballarat over the last six years.”

“Ballarat (and the broader region) is our second home, and we are both proud and excited to extend our formal partnership for at least a further three years and honour our long-term commitment to the region.

“Not only has the partnership successfully brought official AFL games to Ballarat’s Mars Stadium, but it has also actively supported visitation to the region and assisted in the facilitation of the Bulldogs’ extensive range of community, school and junior football programs.

“We look forward to now hosting both AFL and AFLW home and away games at Mars Stadium in 2022 and beyond, which will reinforce our year-round presence in Ballarat.

“We would like to thank the State Government and the City of Ballarat for their continued support, and their investment in the sustainability of this long-term partnership,” Bains said.

Collingwood Magpies

Lastly, Collingwood has named SHARP Extensive IT (Sharp EIT) as the official AFLW coaches’ partner in a two-year partnership.

Sharp EIT’s logo will take its place on the AFLW coaches’ apparel and on the back of the team’s home and away guernsey and shorts.

Collingwood CEO, Mark Anderson, said: “We’re very excited to have the support of Sharp EIT for the upcoming AFLW campaign.”

“It’s great to have an industry-leading professional like Sharp EIT invest in our women’s football program and we know they’ll play a prominent role in the next phase of the club’s AFLW journey,” Anderson said.

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