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he Australian Open has announced a partnership with leading online global trading platform, TMGM in a multi-year partnership effective 2021.

The Speed Serve, measuring each players’ serve speed in kilometres per hour, has been popular with engaging fans both via broadcast and in-stadium, and is a part of the company’s globalisation strategy.

Australian Open tournament director, Craig Tiley, said: “we are delighted to welcome TMGM to the Australian Open family, as part of our fan favourite Speed Serve, and to our international audience.”

“Like the Australian Open, TMGM is committed to innovation and to delivering a premium experience for their clients around the world and we look forward to working with them over the coming years,” Tiley said.

TMGM CEO, Lee Yu, said: “the Australian Open is a world-class event that encourages innovation, speed, and community: all values we align with and promote.”

“Those who appreciate speed in sport, also appreciate speed in trading – and so the audience is historically a close match to our base,” Yu said.

TMGM chief marketing officer, Angelo D’Alessio, said: “considering speed of execution is one of our main strengths, aligning TMGM with the AO (Australian Open) Speed Serve seemed like the perfect place for us to be, and to bring our brand to life at this major event.”

“Speed, much like with tennis, is in the DNA of the TMGM brand and gives our investors a timely advantage on every trade,” D’Alessio said.