The Boomers Announce Partnership Extension with Signet

Signet, one of Australia’s leading packaging companies, has recently renewed its significant sponsorship of the Australian Boomers in partnership with Basketball Australia, as the team gears up for an exciting period ahead.

Continuing their strong support, Signet’s logo will maintain its prominent position on the Boomers’ jersey during non-Olympic campaigns, underscoring the company’s crucial role in the team’s ongoing success. This extended partnership includes Signet’s creation of engaging behind-the-scenes content, fostering a deeper connection between fans and the national team while also promoting the sport to a wider audience, including Signet’s extensive business clientele.

With a history spanning 56 years, Signet has cemented its position as Australia’s preferred packaging supplier, boasting a nationwide network of production and warehouse facilities in key cities such as Brisbane, Sydney, Melbourne, Townsville, and Perth.

Matt Scriven, CEO of Basketball Australia, expressed his delight at having Signet continue their support for the basketball community, emphasising Signet’s commitment to enhancing the sport’s visibility and engaging more fans across the country.

Matt Henry, GM of Marketing & Strategy at Signet, highlighted the synergy between the company and the Boomers, praising the team as perhaps the most talented men’s basketball squad ever assembled in Australia. He noted that Signet’s customer base resonates with the team’s ethos of hard work and perseverance, making the partnership a natural fit.

As the Boomers strive to shed their underdog status and compete on the global stage, Signet remains dedicated to amplifying their inspiring journey to audiences nationwide. This collaboration comes at a pivotal time for Australian basketball, with exciting prospects on the horizon as both parties work together to elevate the sport and engage fans across the country.

For exclusive content featuring the Boomers, visit their website to stay updated on the team’s latest news and highlights.