TGI Sport Appoint James Rushton as Global CEO

TGI Sport has announced a leadership transition designed to accelerate its growth as a global sports-technology enterprise, appointing James Rushton as CEO.

Rushton succeeds Martin Jolly, who transitions to the role of Executive Chairman.

Affirming his newly appointed position, Rushton, said: “The company has built an exceptional technology foundation that is ready to expand further and faster.”

“I’m excited to build on this transformation and help TGI Sport scale its technology solutions,” Rushton said.

Martin Jolly, the outgoing CEO who led the fundamental shift, reinforced the decision from his new role as executive chairman.

“TGI Sport has undergone one of the most significant transformations in the sports industry…”

“This shift reflects where global sport is headed, towards sophisticated, customisable, tech-enabled experiences for audiences everywhere.

“With this platform in place, James is the right leader to take the business forward,” Jolly stated.

The commercial justification for the transition is the scaling of the company’s deep-tech foundation, which was built through several strategic technology acquisitions.

TGI Sport now boasts best-in-class capabilities across virtual advertising, advanced broadcast solutions, AI-driven media systems, and integrated commercial services.

This transformation has seen the organisation rapidly expand from 150 to over 440 employees across 50+ cities, alongside an increase in its revenue base.

Rushton, widely recognisable for his long tenure at DAZN and its predecessor Perform Group, where he was instrumental in building a global sports streaming powerhouse, brings 25 years of global digital and commercial experience to the role.

His plans are clear: to accelerate TGI Sport’s role in meeting the global industry’s demand for personalised, tech-enabled engagement.

The transition, backed by Bruin Capital, positions TGI Sport to leverage its multi-million dollar technology investment and rapidly increase its global market share.

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