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ayo and Telstra are teaming up in a long-term partnership, which will give Telstra customers access to Kayo’s streaming service at a discounted rate.

The collaboration is in an effort to adapt to the constantly changing sports broadcast market.

A recent survey from Safe Betting Sites has found Gen Z is half as likely to watch sports regularly compared to millennials in the US and are almost twice as likely to never watch sports.

Streaming services are now increasingly popular and accessible in Australia, particularly among younger viewers, with Kayo one of the major players in the market.

The new deal will provide eligible Telstra Live Pass customers with a $20 discount off Kayo’s existing $25 a month baseline package, with other customers required to pay $10 a month.

Currently, Telstra customers are able to stream games through the NRL and AFL Live apps, which will be integrated into this new Kayo offering.

Customers will now also be able to stream the other live sports that Kayo offers such as Formula 1, A-League, NBA, and others, on top of exclusive mini-matches and shows.

Telstra CEO, Andrew Penn, highlighted the need to remain relevant in today’s world of streamed content.

“Foxtel and Kayo have done an outstanding job building, what is today, the leading streaming sports service in Australia – and so now what we’re going to be able to bring to Telstra customers is not only live streaming of AFL and NRL but more than 50 sports,” Penn said.

“Importantly, they’ll be able to watch it not only on their mobile device but across all platforms, all devices,” he said.

Foxtel CEO Patrick Delany also emphasised how this new deal is “made for the streaming generation”.

“We’re delighted to be supporting Telstra, and together we go hard into the streaming world and its Kayo platform is going to be Australia’s No. 1 sports platform as we go forward,” Delany said.

NRL CEO Andrew Abdo and AFL CEO Gil McLachlan were also in attendance at the launch, with Abdo excited for the flexibility that the new service will offer fans.

“Our fans get more flexibility, value and depth, and are no longer locked to a screen of a certain size, and to a certain platform,” Abdo said.

This new partnership comes as the competition between sports streaming services in Australia increases.

Kayo and Telstra’s announcement follows the recent reveal of new competitor Stan Sport’s $10 a month service.

They also face competition from the existing Optus Sport service which is available for $14.99 a month, or included for free in most Optus broadband and mobile plans.