Tag: f1
Qatar Airways Debuts Formula 1-Themed B777 Livery Design
Qatar Airways has executed a major global brand activation, debuting a new Formula...
December 3, 2025
Google Extends McLaren F1 Partnership with a Pivot to Gemini AI
Google has confirmed a multi-year extension of its partnership with the McLaren Formula...
November 20, 2025
PEPSI® Debuts DRIPS Beverage Partnership at Las Vegas Grand Prix 2025
PEPSI® is making its official debut at the Formula 1® Heineken Las Vegas...
November 19, 2025
Foxtel Reveals New Board After News Corp Sale to Dazn
Foxtel has undergone a new board restructuring following its acquisition by global sports...
November 5, 2025
Apple Becomes Broadcast Partner for Formula 1 in the US
Formula 1 has announced a five-year partnership with Apple, naming the tech giant...
October 21, 2025
Formula 1 Extends Memorabilia and Show Car Licensing with F1 Authentics to 2030
Formula 1 has renewed its licensing agreement with F1 Authentics, operated by UK-based...
October 1, 2025
Sky New Zealand Extends Formula 1 Broadcast Rights in Three-Year Deal
Sky New Zealand has secured a three-year extension of its Formula 1 broadcast...
September 22, 2025
Audi F1 Team and adidas Join Forces in Multi-Year Partnership Ahead of 2026
The future Audi F1 Team and adidas have announced a multi-year global partnership...
September 10, 2025
Formula 1 Adds French Bloom as First Alcohol-free Sparkling Wine Partner
Formula 1 has announced French Bloom as its first official alcohol-free sparkling wine...
September 5, 2025
BWT Alpine F1 Team Partners with Claro for 2025 Season
BWT Alpine Formula One Team has established a partnership with Claro, a leading...
July 4, 2025
Glenmorangie Announced as Official Whisky of Formula 1
Glenmorangie has officially been named the Official Whisky of Formula 1, a partnership...
July 2, 2025
F1 ACADEMY to Race in Montreal until 2028
F1 Academy has confirmed an extension of its agreement with the Circuit Gilles-Villeneuve,...
June 17, 2025
BWT Alpine Formula One Team Partners with AtkinsRéalis for Engineering Innovation
The BWT Alpine Formula One Team has announced a new partnership with global...
June 17, 2025
Crypto sports sponsorship spend rockets 20% to US$565m
Crypto.com leads the pack as the primary investor in 2024/25, with major partnerships...
June 3, 2025
PepsiCo announced as Official Partner of Formula 1
Formula 1 and PepsiCo have announced a multi-year agreement that designates PepsiCo as...
May 28, 2025
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.