Tag: brands

logo
Feature Image

New Zealand Breakers Unveils New Identity Rebranding

The New Zealand Breakers have unveiled a new brand identity inspired by the...

August 11, 2026
Feature Image

Hola Health expands partnership with Cricket Australia

Cricket Australia has announced an expanded, multi-year commercial agreement with digital healthcare provider...

July 23, 2026
Feature Image

American Eagle Expands Partnership with Lamine Yamal for First Exclusive Product Collection

American Eagle has announced the expansion of its commercial partnership with spain football...

July 23, 2026
Feature Image

ACPE Announces Partnership with adidas Australia

The Australian College of Physical Education (ACPE) has announced a new partnership with...

July 22, 2026
Feature Image

Adidas Secures Ultimate Branding Win in 2026 FIFA World Cup Final

As 2026 FIFA World Cup final between Spain and Argentina at the New...

July 20, 2026
Feature Image

Adidas Announces Leadership Succession Plan for Central European Markets

Adidas has announced the appointment of veteran executive Claus-Peter Mayer as the new...

July 13, 2026
Feature Image

adidas Unveils Custom TRIONDA FINAL Match Ball for FIFA World Cup Concluding Stages

Adidas has officially unveiled the TRIONDA FINAL, the Official Match Ball designated for...

July 7, 2026
Feature Image

Golden State Warriors and IREN Limited Secure Record-Breaking North American Sponsorship Deal

The Golden State Warriors have finalised a multi-year commercial partnership with AI Cloud...

June 29, 2026
Feature Image

International Tennis Federation Formally Rebrands as ‘World Tennis’

The International Tennis Federation (ITF) has officially rebranded itself as World Tennis, a...

June 26, 2026
Feature Image

New Balance And Miu Miu Solidify High-Fashion Tennis Footprint With Coco Gauff Wimbledon Campaign

Global sportswear giant New Balance and luxury fashion house Miu Miu have launched...

June 24, 2026
Feature Image

FIFA World Cup Revenue and Recycling Runway: Sporting Giants Bet Big on Textile Innovation

The 2026 FIFA World Cup is set to trigger a massive commercial windfall...

June 17, 2026
Feature Image

Nike and BTS Unveil Global Customisation and Merch Partnership

Nike has announced a partnership with international pop music icons BTS to launch...

May 29, 2026
Feature Image

Nike Names Australian-Founded The Yard Gym as First Global Gym Partner

Nike has announced a landmark global partnership with the Sydney-founded strength and conditioning...

May 27, 2026
Feature Image

Carlos Alcaraz Signed as Global Brand Ambassador for Ant International

Ant International has announced the appointment of Spanish tennis phenom Carlos Alcaraz as...

May 20, 2026
Feature Image

Classic Sportswear Unveils ‘Super Wāhine’ to Elevate Aupiki Competition

Classic Sportswear has launched "Super Wāhine," a major branding and engagement campaign designed...

May 15, 2026

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.