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T20 World Cup Breaks Streaming Records

T20 World Cup Breaks Streaming Records

The International Cricket Council (ICC) has announced that the 2022 T20 World Cup saw 6.58 billion video views across all platforms, which is 65% more than the record set in 2021.

The ICC’s partnership with Meta drove repeated engagement and generated more than 6.1 billion views over the organisation’s Facebook and Instagram pages, which was a 50% increase compared to last year.

Web and app platforms drew in more than 78.4 million visitors, a 57% increase compared to 2021.

Commenting on the viewership of the tournament, ICC chief executive, Geoff Allardice, said: “We are thrilled to announce the record-breaking viewership and engagement numbers for the ICC Men’s T20 World Cup 2022.”

”The innovative approach to content creation, collaboration with the competing teams and use of cutting-edge technology delivered through this event provided new and existing fans with comprehensive coverage of the event on the platforms most relevant to them.

“These outstanding numbers demonstrate our fans’ appetite for ICC events and the depth and breadth of the global reach that cricket enjoys across the world,” he said.

In Australia, cumulative TV audience hit 1.58 billion, with a total of 3.95 billion hours watched.

Elsewhere, the UK recorded 8.7 million unique viewers, compared to the 6 million last year.

The announcement comes after the ICC appointed Greg Barclay as their independent chair.

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