Surfing Australia, in partnership with car manufacturer, Hyundai, is launching a new platform, She’s Electric, which will be used to recognise and amplify female athletes on a national scale.
The platform will create an equal playing field for women by unearthing breakout talent and creating a pathway to the top of the sport.
Additionally, it will extract scores and performance data from competitors in the Australian Boardriders Battle, and host a national leader board, based off performance alone.
Commenting on the partnership with Hyundai, Surfing Australia head of partnerships, Clarissa Pike, said: “On beaches and Boardrider clubs all around Australia there are women discovering or rekindling their love of surfing, yet many of these faces are yet to be discovered.”
“Hyundai want to change this.
“Leveraging their marquee sponsorship of the biggest grassroots surfing event in Australia, the Hyundai Australian Boardriders Battle, we created this exciting platform, the ‘She’s Electric Leaderboard’, designed to unearth breakout female talent.
“Tapping into our goal to support and supercharge the trend we’ve seen all over the country, particularly during covid, of women surfing, this platform will uncover the talented women that will inspire the next generation of girls to surf,” she said.
Hyundai Australia COO, John Kett, added: “At Hyundai we believe in driving Progress for Humanity, and we couldn’t be prouder to partner with Surfing Australia to tackle the under-representation of female grassroots athletes.”
“This transformative approach to sponsorship not only creates a fairer playing field but ignites the imagination of young female surfers – and the surf community – of what’s possible.
“Together, we’re paving the future of surfing, today.
“Imagine that,” he said.
At the end of the 2022/23 Hyundai Australia Boardriders Battle, the top five athletes on the leader board will also be named Hyundai’s Team Electric, where they will receive a three-day intensive training camp at Surfing Australia’s high-performance centre and AUD$5000 to go towards their journey to the top of the sport.
The announcement comes after Surfing Australia announced Hyundai as the official naming rights partner of their high-performance centre.
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