Brands, Education 3 min read

Supercars and Griffith University Launch SuperGEMS to Inspire Women in Motorsport and STEM Careers

image

In a strategic move to drive diversity in motorsport and STEM industries, Supercars and Griffith University have launched SuperGEMS, a pioneering program to foster career opportunities for young women in the sector. The initiative aligns with broader industry efforts to expand talent pipelines and build a more inclusive workforce within motorsport.

SuperGEMS: Bridging Education and Industry for Future Talent

SuperGEMS is structured to connect Year 9 and 10 female students with motorsport professionals, offering hands-on learning experiences and mentorship. Officially launched at Griffith University, the event featured PremiAir Racing engineer Romy Mayer, rising female driver Summer Rintoule, and motorsport veterans Craig Lowndes and Bryce Fullwood.

Supercars COO Tim Watsford emphasized the program’s role in developing future industry talent:

“SuperGEMS represents a significant step in workforce development for motorsport and STEM. By providing young women with real-world problem-solving experiences, industry mentorship, and exposure to career pathways, we are ensuring that the future of the sport is innovative, diverse, and talent-driven.”

Industry Integration: A Business-Driven Approach to Motorsport Growth

SuperGEMS operates under Griffith University’s Science on the GO! initiative, leveraging academic resources and industry partnerships to deliver a business-focused STEM education model. The program includes:

  • Industry Experience Days: Up to six annual immersive experiences offering behind-the-scenes access to Supercars events, engineering facilities, and race team operations.
  • STEM Problem-Solving Projects: Challenges modeled on real-world scenarios in motorsport, equipping students with analytical and technical skills.
  • Mentorship from Key Industry Figures: Connecting students with engineers, strategists, and business professionals within the motorsport ecosystem.
  • Networking and Career Development: Providing exposure to career pathways in motorsport and STEM-related industries.
  • End-of-Year Showcase: Students will present their project work in Term 4, demonstrating practical application of STEM knowledge.

Griffith University STEM Outreach Manager Anita Brant reinforced the commercial significance of the initiative:

“SuperGEMS isn’t just about inspiring students—it’s about creating a talent pipeline that aligns education with industry demand. Motorsport is an evolving industry, and this program ensures that young women can see and seize opportunities within it.”

SuperGEMS: A Strategic Investment in Motorsport’s Future

SuperGEMS plays a critical role in addressing gender imbalances in STEM and motorsport while strengthening industry-academic collaboration. The three-year program (2025-2027) is expected to create a sustainable talent pathway for motorsport businesses, ensuring that the next generation of engineers, data analysts, and technical professionals are equipped to drive innovation in the sector.

Key Business Outcomes:

  • Increased female representation in STEM and motorsport industries
  • Enhanced diversity and innovation in motorsport
  • Strengthened industry-academic partnerships to future-proof workforce development
  • Early exposure for race teams and sponsors to emerging STEM talent

With Supercars and Griffith University leading the charge, SuperGEMS positions itself as a strategic business initiative—fueling innovation, attracting investment, and expanding opportunities for young women in motorsport.

For industry stakeholders looking to engage with the program, visit Supercars.com or Griffith University’s Science on the GO! initiative.

 

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!

Similar Stories

logo
image
Education 2 min read

Ministry of Sport, Global Institute of Sport Driving Industry Learning and Leadership

Ministry of Sport has partnered with the Global Institute of Sport (GIS) to...

image
Brands 3 min read

Nike and SKIMS Launch ‘NikeSKIMS’ to Disrupt Women’s Activewear Market

Nike, Inc. and SKIMS have joined forces to introduce NikeSKIMS, a groundbreaking new...

image
Brands 2 min read

Netball Australia’s Grassroots Rebrand

Sport Design Australia (SDA) has completed a comprehensive rebrand of Netball Australia’s Woolworths...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.