Story Origin: Global
Honda as Auto Sponsor for 2028 Summer Games in Los Angeles
The LA28 organising committee has announced Honda as a "founding partner," marking a...
June 6, 2025
Qatar Airways named Official Airline Partner of FIFA Club World Cup 2025™
FIFA partners with Qatar Airways, positioning the premium airline as the Official Airline...
June 5, 2025
Crypto sports sponsorship spend rockets 20% to US$565m
Crypto.com leads the pack as the primary investor in 2024/25, with major partnerships...
June 3, 2025
Alpine F1 Enhances Fan Experience with ApeCoin Partnership
BWT Alpine Formula One Team has joined forces with ApeCoin to enhance the...
June 2, 2025
Pierre Ducrey appointed new IOC Sports Director
The International Olympic Committee (IOC) has appointed Swiss national Mr. Pierre Ducrey as...
May 27, 2025
UFC Earns Second Sports League of Year Honor
The UFC has set new benchmarks in revenue and sponsorship, securing the title...
May 26, 2025
NFL Teams approve participation of NFL players in 2028 LA Olympics
The NFL has officially approved the participation of its players in flag football...
May 23, 2025
All 32 Teams Officially Part of NFL’s Global Markets Program
The National Football League (NFL) has announced an expansion of its Global Markets...
May 22, 2025
Disney and Formula 1 Unveil Collaboration Launching in 2026
Disney has announced a new partnership with Formula 1, with the partnership including...
May 21, 2025
IOC and International Federations strengthen joint efforts against competition manipulation
The International Olympic Committee (IOC) has been joined by International Federations (IFs) participating...
May 15, 2025
F1 Q4 Revenue Falls Despite Increase on Year
Formula 1 Group demonstrated strong financial performance, as total revenue for the year...
May 14, 2025
IOC Joins “Solve for Tomorrow” with Sport & Tech Theme
The IOC has joined the "Solve for Tomorrow" initiative, which launched in 2010...
May 13, 2025
JET365 announced as Private Aviation Partner this 2025 Season
The BWT Alpine Formula One Team officially announced a new partnership with JET365,...
May 7, 2025
Vanessa Low Elected Chair of WPA Athletes’ and Sport Committees
[vc_row][vc_column][vc_column_text]In a significant development for global para sports, Vanessa Low, has been elected...
May 6, 2025
Formula 1 welcomes PwC as Official Consulting Partner
In a significant development within the sporting business landscape, Formula 1 has officially...
April 30, 2025
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