Story Origin: Global
Nike and BTS Unveil Global Customisation and Merch Partnership
Nike has announced a partnership with international pop music icons BTS to launch...
May 29, 2026
Gucci Rebrands Alpine in Formula One Title Partnership from 2027
Italian luxury fashion house Gucci has signed a landmark multi-year agreement to become...
May 29, 2026
FIFA World Cup 2026 Hospitality Sales Set Record-Breaking Pre-Tournament Revenues
The FIFA World Cup 2026 Official Hospitality Program has achieved record-breaking commercial milestones,...
May 29, 2026
adidas and Euroleague Basketball Celebrate 12-Year Partnership
Adidas and Euroleague Basketball have marked the 12th year of their partnership by...
May 26, 2026
Formula 1 and Hasbro Launch Announce Partnership
Formula 1 and toy and games industry leader Hasbro have announced a global...
May 21, 2026
Carlos Alcaraz Signed as Global Brand Ambassador for Ant International
Ant International has announced the appointment of Spanish tennis phenom Carlos Alcaraz as...
May 20, 2026
Red Bull Racing and Crocs Launch Apparel Collaboration Ahead of Canadian GP
Oracle Red Bull Racing has officially announced a licensing partnership with global footwear...
May 15, 2026
Madonna, Shakira, and BTS to Headline First-Ever FIFA World Cup Final Halftime Show
FIFA and Global Citizen have announced that global icons Madonna, Shakira, and BTS...
May 15, 2026
FIFA and PIF Announce Landmark Partnership for 2026 World Cup
FIFA and the Public Investment Fund (PIF) have announced a partnership with PIF...
May 15, 2026
FOX Sports and Sesame Street Launch Landmark Collaboration for FIFA World Cup 2026™
FOX Sports has announced a first-of-its-kind partnership with the iconic children’s brand Sesame...
May 13, 2026
Brisbane 2032 Transitions to Delivery Phase with Founding Partner and Strategic Vision
The Brisbane 2032 Organising Committee has officially transitioned from its strategic planning phase...
May 12, 2026
FIFA and Global Citizen Award First Grants from $100M Education Fund
FIFA and Global Citizen have announced the first 27 grassroots organisations selected as...
May 12, 2026
Lenovo Signs David Beckham as Global Brand Ambassador for AI Integration
Lenovo has announced a landmark global partnership with David Beckham, aligning one of...
May 8, 2026
EA SPORTS and Visa Launch Landmark Multi-Year Global Partnership
Electronic Arts (EA) and Visa have announced a massive, multi-year strategic collaboration designed...
May 5, 2026
IOC Reportedly Suspends Esports Commission
The International Olympic Committee (IOC) has reportedly decided to put the activities of...
May 4, 2026
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