Story Origin: Australia / New Zealand
Parramatta Eels Sign Apparel Partnership with adidas
The Parramatta Eels have announced a landmark partnership with global athletic brand adidas,...
October 14, 2026
XXXX Unveils Limited-Edition ‘Three-Peat’ Cans to Celebrate Brisbane Lions’ AFL Dynasty
Iconic Queensland beer brand XXXX, owned by parent beverage company LION, has announced...
October 14, 2026
SANFL Outlines Multi-Faceted Funding Model to Drive Community Infrastructure Success
The South Australian National Football League (SANFL) has highlighted its partnership framework to...
October 14, 2026
PNG Chiefs Secure Toyota Tsusho PNG as Automotive Partner
The PNG Chiefs have officially confirmed Toyota Tsusho (PNG) Limited, trading as Ela...
October 13, 2026
NBA Names David Beckham Co-Founded IM8 as Official Nutrition Partner in Australia and Southeast Asia
The National Basketball Association (NBA) has entered into a commercial partnership with US-based...
October 13, 2026
Motorsport Australia Welcomes Proposed Repeal of Outdated New South Wales Motorsport Legislation
Motorsport Australia has formally welcomed the New South Wales Government’s announcement regarding legislation...
October 13, 2026
Bupa Joins Inaugural Invictus Australia Sports Festival 2026 as Official Healthcare Partner
Healthcare leader Bupa has officially partnered with Invictus Australia, securing its position...
October 13, 2026
MotoGP Australia Announce Red Bull as Official Title Sponsors
Energy drink giant Red Bull has entered into a multi-year commercial agreement to...
October 13, 2026
Underdog Sports Challenge Industry Giants with Unconventional Commercial Models
Non-traditional sporting codes are bypassing traditional free-to-air broadcast models and redesigning commercial partnerships...
October 13, 2026
66th Repco Bathurst 1000 Reaches Record-Breaking Attendance
The 66th running of the Repco Bathurst 1000 attracted a crowd of 204,223...
October 12, 2026
Motorsport Australia Launches Philanthropic Foundation at Bathurst 1000
Motorsport Australia has officially established the Motorsport Australia Foundation, a new philanthropic organisation...
October 12, 2026
WWE Expands Oceania Footprint with Multi-City Australian and New Zealand Tour Headline Events
World Wrestling Entertainment (WWE) has announced an expansion of its December 2026 tour...
October 12, 2026
Sydney FC and Sports Direct Australia Extend Commercial Partnership for 2026/27 Season
Sydney FC has announced a partnership extension with international retail giant Sports Direct...
October 12, 2026
Golden State Valkyries Become First Women’s Sports Team to Surpass $100 Million in Annual Revenue
The Golden State Valkyries have achieved a commercial milestone, becoming the first women’s...
October 12, 2026
Tennis Australia Expands Global Presence with International Activation Strategy Ahead of AO 2027
Tennis Australia has unveiled an international activation, outlining a comprehensive global calendar of...
October 12, 2026
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