St Kilda Partners with 1Cover To Support Fans’ Travel

St Kilda Football Club has announced a new partnership with 1Cover, one of Australia’s leading online travel insurers, which will see the company come on board as an official partner for the 2025 season. 

As the official travel insurance partner, 1Cover will extend exclusive offers to St Kilda’s players, staff, and members, ensuring that Saints fans can travel with confidence and support they can rely on.

Commenting on the partnership, 1Cover Chief Operating Officer, Natalie Ball, said: “We’re absolutely over the moon to partner with such a passionate and iconic club. With a fan base as enduring as St Kilda’s, the synergy between our brands was difficult to ignore.”

“We’re excited to collaborate with a club that shares our commitment to resilience, innovation, and the drive to push boundaries—both on and off the field,” she said.

The partnership is poised to enhance the experience for fans throughout the year, with various initiatives focused on travel, member engagement, promotional activities, and in-game signage.

St Kilda’s Chief Customer and Commercial Officer, Mike Scott, added: “Our members and fans are celebrated as some of the most loyal in the league, and rightly so. A market leader in its own right, 1Cover’s unwavering commitment to supporting its customers provided a natural partnership fit.”

Established in 2003, 1Cover has built a strong reputation in the travel insurance sector, providing peace of mind to more than four million travellers worldwide and has garnered several accolades, including the Experts Choice Award by Mozo in 2022 and 2023, as well as being named Travel Insurer of the Year by ProductReview.com.au in 2018 and 2019.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!