Source Media Group Launches ‘Source Golf’ YouTube Network to Capture Gen Z and Millennial Markets

Source Media Group has officially announced the launch of Source Golf, a premium, year-round YouTube-based network designed to unify the fragmented digital golf landscape.

Positioning itself as the “daily golf network” for the streaming era, Source Golf aggregates the sport’s most influential creators and professional athletes—including Bryson DeChambeau, Grant Horvat, and The Bryan Bros—into a single, network-level media buy.

The launch addresses a growing commercial disconnect in the industry: while golf participation reached a record 48.1 million in 2025, the audience is increasingly migrating away from traditional broadcast windows toward YouTube, which now accounts for 13.4% of all US TV viewing time according to Nielsen.

Source Golf Launch

Traditional golf advertising has historically been confined to the Majors or specific Tour stops. Source Golf offers year-round, daily inventory, decoupling brand exposure from the professional tournament calendar.

“We’ve rebuilt the golf bundle for the streaming era,” said Steve Strand, President and Co-Founder of Source Media Group. “For the first time, the sport’s top creators and athletes are coming together as a network… this is where daily golf lives.”

Rebuilding the Golf Bundle for the Living Room

Source Golf’s strategy hinges on the shift from mobile “social video” to “lean-back” television consumption. Data reveals that 61% of viewing for these creators now occurs on large-format TV screens, with engagement sessions lasting between 24 and 45 minutes.

• Scale and Reach: The network delivers over 100 million hours of annual television viewing and reaches 14 million monthly active fans.
• Prime Demographics: Unlike traditional broadcast audiences which skew older, 82% of Source Golf’s viewers are aged 18–49, the most coveted demographic for premium advertisers.
• Unified Buying Power: Brands can now purchase media across a consolidated network of top-tier channels, mirroring the ease of traditional cable buys while accessing a younger, more engaged audience.

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