HomeFootballSocios.com Invests €100 Million Into Barca Studios

Socios.com Invests €100 Million Into Barca Studios

Barcelona Socios

Socios.com Invests €100 Million Into Barca Studios

FC Barcelona has announced a partnership with blockchain based fan-engagement and rewards platform, Socios.com, with the company becoming the strategic technology partner of the club to accelerate their metaverse strategies.

The partnership will see Socios’ owner and technology provider, Chiliz, invest EUR€100 million (AUD$147 million) into Barca Studios, to acquire a 24.5% stake in the club’s digital content creation and distribution hub.

Barca Studios will also be able to use Socios’ extensive experience in blockchain technology to deliver utilities to connect fans with the club by utilising the platform’s scale across international communities, while also producing revenue streams across new geographies.

Commenting on the partnership, Socios and Chiliz CEO, Alexandre Dreyfus, said: “Barça Studios can now leverage our technology, expertise, and global scale to help roll out the club’s Web3 content strategy and deliver new long term revenue streams that will benefit the club for seasons to come.”

“We are passionate about the role that technology can play in building communities that bring fans closer to their teams and each other.

“Blockchain technology can provide fans with a role and membership in their communities that cannot be removed or revoked or spent or expire.

“Moreover, the application of blockchain technology can take the fan experience far beyond an app-based engagement and reward structure and deliver utility and connectivity across the metaverse, providing a way to connect a limitless number of web3 projects.

“As their trusted technology partner, we’ll do everything we can to support them in their efforts to build new and rewarding digital connections with their 400m followers worldwide,” he said.

The announcement comes after Barcelona announced their intentions to sell a further 15% of their broadcast rights.

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