Snoop Dogg joins NBC’s Paris 2024 Olympics coverage

NBC is set to bring a unique flavour to its coverage of the Paris 2024 Olympic Games by enlisting the services of US rap legend Snoop Dogg.

The 52-year-old will be on-site in Paris, contributing regular reports for the Olympic Primetime Show on NBC and the Peacock streaming service.

During July-August event, Snoop Dogg will not only provide insights alongside NBC Olympics host Mike Tirico but will also offer his distinctive take on the action. In addition to covering Olympic competitions and events, the rapper will explore Paris’ iconic landmarks and engage with athletes, their friends and families.

The collaboration kicked off with a promotional video featuring Snoop Dogg interacting with Team USA athletes Suni Lee, A’ja Wilson, Jagger Eaton, Kelly Cheng and Sara Hughes.

NBC, holding the US rights to the Olympics until Brisbane 2032, secured a $7.75 billion contract in 2014. In May 2023, the media giant announced NBC broadcast network and Peacock as the primary platforms for Paris 2024 coverage, scheduled from July 26 to August 11.

“I grew up watching the Olympics and am thrilled to see the incredible athletes bring their A-game to Paris,” Snoop Dogg said in a statement.

“It’s a celebration of skill, dedication and the pursuit of greatness.”

“We’re going to have some amazing competitions and, of course, I will be bringing that Snoop style to the mix. It’s going to be the most epic Olympics ever, so stay tuned, and keep it locked.

“Let’s elevate, celebrate, and make these games unforgettable, smoke the competition, and may the best shine like gold. Peace and Olympic LOVE, ya dig?”

New year mood. Paris 2024 Olympics. C u this summer 👊🏿🇫🇷🍾 pic.twitter.com/vWUXIPdMVZ

— Snoop Dogg (@SnoopDogg) January 1, 2024

Molly Solomon, Executive Producer and President of NBC Olympics Production, was similarly enthusiastic about the novel partnership.

“Snoop is already an Olympic gold medal commentator, generating tens of millions of views for his highlights commentary on Peacock of the dressage competition during the Tokyo Olympics,” she said.

“That performance alone has earned Snoop a job as our special correspondent in Paris. We don’t know what the heck is going to happen every day, but we know he will add his unique perspective to our re-imagined Olympic Primetime Show.”