3 min read

Six New Partnership In One Day For Melbourne Rebels


With the 2022 Super Rugby Pacific season set to begin following the launch event of the competition which revealed Harvey Norman as the naming rights sponsor for the inaugural season, the Melbourne Rebels have announced six new partnerships in one day.

Headlining the deals is the club’s new major sponsor, Ebury, who have become the front of the men’s jersey and shoulder of the women’s jersey sponsor on a three-year deal.

Ebury Asia Pacific managing director, Rick Roache, said: “We are excited to see the Ebury brand front and centre of the Rebels’ jersey as they take part in the new Super Rugby Pacific competition.”

“Like us, they are an ambitious and entrepreneurial organisation that has big goals to compete on a global scale.

“We are very proud to be supporting an organisation with such a strong sense of its core values that align to Ebury’s, in particular it’s focus on diversity.

“Melbourne is a true key international city, which is vital to Ebury’s purpose of enabling businesses trading internationally to do that seamlessly.

“The exposure the partnership will give our brand here in Australia and New Zealand primarily, as well as globally, will be fantastic in helping make more people aware of our exceptional organisation,” he said.

On top of the Ebury partnership, the Rebels also brought in Organic Choice as the club’s Super W side’s front of jersey sponsor, SIXT as the official car rental partner of the club, F45 as the official fitness partner, Brewmanity as the official beer partner, and Bells Hotel as venue partner.

On top of the club level partnerships, SIXT, Bremanity, and Bells Hotel have all also signed up more broadly as Rugby Victoria partners to support grassroots rugby in the state.

Along with the six new partnerships, the Melbourne Rebels also revealed two partners had re-signed as partners for the 2022 season, with Ontoit remaining the club’s project management and advisory partner and retaining their position on the front shorts of the men’s and women’s playing kit, and VRGF who re-signed for the season.

Discussing the host of new and continued partnerships, Melbourne Rebels chairman, Paul Docherty, said the club is excited to bring in the 2022 season with commercial success.

“This a game changing day for our club – to be able to announce these amazing new partners across both our men’s and women’s teams shows the increased interest in the Melbourne Rebels and support for what we are doing as a club both on and off the field,” Docherty said.

“I’m especially proud of the announcement of international company Ebury as our club’s major partner for the next three years – one of the biggest commercial deals this club has ever done,” he said.

Adding on to this, Melbourne Rebels CEO, Baden Stephenson, said: “The Rebels have been busy ensuring that we find partners that align with our values as a club and are eager to contribute to the Melbourne Rebels through the support of initiatives such as grassroots programs, the Super W program, and enhancing the experience for our fans.”

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