Cricket Australia has announced that Australian fans will be able to watch the International Cricket Council’s (ICC) World Test Championship final on free-to-air after an exclusive broadcasting deal was inked with Seven West Media.
Australian viewers can stream the highly-anticipated test match between Australia and India live and free from London on Seven’s linear channels and on the network’s digital platform, 7plus.
Seven has not covered a test match outside its home market since 2001, with rival broadcasters Foxtel and Kayo retaining the majority of broadcast rights for foreign cricket.
The signing of this prestigious, one-off encounter affirms the network’s renewed commitment to supporting Australian cricket.
Commenting on the announcement, Seven head of network sport, Lewis Martin, said: “The showdown between Australia and India will be one of the great moments in international sport this year and we are honoured to be partnering with the ICC to bring all the action to Australians, live, free and exclusive on Seven and 7plus.”
ICC chief commercial officer, Anurag Dahiya, added: “We are delighted to partner with the Seven Network to bring the ICC World Test Championship Final 2023 to our fans in Australia.”
“The second edition of the ultimate test is set to be a momentous occasion, and we can’t wait to see who will be crowned the new world champions,” he said.
The network adds this one-off encounter to its existing portfolio of domestic cricket rights which were renewed earlier this year.
Seven will continue to cover international cricket in Australia until 2031, alongside Cricket Australia’s other primary domestic rights partner in Foxtel.
The World Test Championship final is set to take place on June 7-11th at The Oval in London.
This announcement comes afterCricket Australia and Gravity Media teamed up to revolutionise cricket broadcasting.
