Sea Eagles Announce Partnership with Signarama

The Manly Warringah Sea Eagles have announced a multi-year partnership with Signarama, naming the national signage leader as the club’s Official Signage Partner.

The agreement will see the club’s signage requirements managed through a hybrid model involving local expertise from Signarama Tuggerah and Signarama Pittwater, supported by the brand’s extensive national network.

In addition, Signarama will oversee all branding at 4 Pines Park, as well as interstate and international fixtures, ensuring a uniform visual identity regardless of location.

A core pillar of the partnership is a commitment to sustainability, utilizing eco-conscious materials and efficient production processes to minimize the environmental footprint of the club’s stadium and community activations.

Commenting on the partnership, general manager of Signarama, Matt Fitzpatrick, said: “This collaboration is about more than signage; it’s about supporting a Club that values its community, its fans and the environment.”

“With our local franchises and national network, we’re well-positioned to deliver creative, sustainable signage solutions wherever the Sea Eagles play,” Fitzpatrick said.

Highlighting the alignment in values of the partnership, Sea Eagles chief revenue officer, Adam Cosgrove, added: “Signarama’s commitment to sustainability and community aligns strongly with our values… their local expertise and national reach will help enhance the fan experience both at home and on the road.”

Local Integration and Commercial Synergy

Signarama will receive prominent branding at 4 Pines Park for all home games throughout the 2026 NRL season.

The national network will provide critical infrastructure for away games, ensuring the Sea Eagles’ commercial partners receive high-quality exposure during travel.

To boost the “Manly” business community, Signarama will offer tailored signage solutions directly to the club’s members and corporate partners.

2026 Commercial Outlook

The deal adds to a robust commercial roster for the organisation, which has focused on high-performance and community-aligned brands ahead of the 2026 season. With the NRL’s expansion into new markets, having a signage partner capable of delivering consistent branding across international borders is a key strategic advantage for the Sea Eagles’ commercial department.

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