SA Government Locks In bp Adelaide Grand Final Until 2034 Following Decade-High Attendance Figures

The Malinauskas Labor Government (SA Government) has secured the long-term commercial future of Australia’s premier motorsport event, announcing a landmark agreement with Supercars to lock in the bp Adelaide Grand Final as the season finale until 2034.

The decade-long commitment provides crucial stability for the sport and is highlighted by the spectacular economic and attendance success of the 2025 edition, which drew 285,700 fans, the largest turnout for an Adelaide Supercars event in ten years.

A Foundation of Investment in both Finance and Public Demand

The previous event delivered a substantial AUD72.6 million economic benefit for South Australians, validating the Government’s strategic decision to bring the street race back in 2022.

Premier Malinauskas emphasised that the contract extension provides the essential political and commercial backing needed for the event to maximise its economic opportunity.

“When we made the decision to bring back this event, we knew it had capacity to grow and generate even more economic opportunity for our state.”

“Now as the bp Adelaide Grand Final, it is delivering a truly thrilling end to the Supercars season,” Premier Malinauskas said. 

Government Pushes Continued Investment as 2025 Attendance Figures Hit the Roof  

The three-day total of 285,700 fans surpassed the previous year by nearly 30,000, with Sunday’s crowd alone estimated at 102,000 attendees, a figure that exceeded the crowds recorded at both the AFL and NRL Grand Finals this year.

This mass appeal confirms the event’s standing as a major national entertainment drawcard that transcends motorsport itself.

Hailing the agreement as a testament to the strength of the sport’s new Final Series program and the vital support from the South Australian Government, Supercars chief executive, James Warburton, added: “The sport couldn’t hope for a better Grand Final to our new Final series—nothing matches the atmosphere, the history, and the sheer excitement of racing through the streets of Adelaide.”

He added that securing the event until 2034 ensures fans, partners, and teams can all plan long-term, bringing much-needed financial certainty to the organisation.

The event’s evolution into a world-class entertainment product, featuring major international music acts like AC/DC and Lenny Kravitz alongside the Red Bull Racing Formula 1 showcase, further guarantees its commercial resilience and growth trajectory.

Adelaide Grand Final chief executive, Mark Warren, concluded that the commitment ensures the honoured finale will deliver unforgettable racing for the next decade, with the backing of the Government ensuring they are not just preserving history, but creating an even bigger future.

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