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Published on: 11/02/2025
February 2025 - Monthly Data Report
A look into Fandom and Participation in Australian sport
Published on: 25/07/2024
Netting Goals and Profits: Unleashing the Potential of Women’s Sport
This whitepaper explores the significant growth and rising engagement in women’s sports, highlighting increased viewership, attendance, and positive perceptions. It also examines the potential for independent commercial deals and the benefits of aligning men's and women's sports leagues to boost overall fan engagement and profitability.