Region: North America
Unique AR Partnership between Uber Eats and LA Rams with
The Los Angeles Rams and Uber Eats introduced a groundbreaking augmented reality (AR)...
November 21, 2024
ICC’s 100% Cricket Future Leaders Programme Drives Female Coaching Development
The International Cricket Council (ICC) has concluded the inaugural year of its 100%...
November 20, 2024
Dr Jennifer Lace on Embedding Mental Health into Coaching Systems
The Ministry of Sport proudly presents an exclusive video interview with Dr Jennifer...
November 19, 2024
Safeguarding Mental Health in Sports: From Youth to Elite Athletes
The pressures of modern sports demand a critical focus on mental health at...
November 19, 2024
UFC Signed IBM as Official AI Provider to Revolutionise Fan Engagement
UFC has announced IBM as its first-ever official artificial intelligence (AI) partner, leveraging...
November 19, 2024
NFL Commissioner Outlines What’s Next for International Games and Season Expansion
NFL Commissioner Roger Goodell has outlined plans to expand the NFL’s international schedule...
November 19, 2024
NWSL Smashes Attendance Records in Historic 2024 Season
The National Women's Soccer League (NWSL) has achieved a landmark season in 2024,...
November 18, 2024
Art of Sport Named Title Sponsor for 2024 LA Bowl
Art of Sport (AOS), a performance-driven brand developed by athletes for athletes, has...
November 15, 2024
Brett Robinson Takes Role as the Most Powerful Man in World Rugby
Brett Robinson, an Australian with a distinguished playing career, has been elected as...
November 15, 2024
FIFA Unveils New Club World Cup Trophy Ahead of 2025 Tournament
FIFA has unveiled the official trophy for the 2025 FIFA Club World Cup,...
November 15, 2024
Beyond Performance: How Mental Health is Transforming the World of Sports
In recent years, the focus on wellbeing within sports has evolved considerably, with...
November 12, 2024
The Rise of Mental Health Advocacy in Sports and Its Impact on Fans
Earlier this year, the Boston Red Sox made headlines when they placed relief...
November 4, 2024
NFL Partners with Cosm to Launch Immersive “Shared Reality”
The NFL has entered into a multi-year partnership with immersive technology company...
October 29, 2024
Nike Extends NBA, WNBA, G League Partnership to 2037
The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have...
October 25, 2024
NBA Launches “The Heist II” Boosting 2024 Emirates NBA Cup Engagement
The NBA has unveiled "The Heist II" campaign as part of its promotional...
October 23, 2024
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