Region: America
Australian Open Secures Three-Year Sponsorship with Life Science Company
EZZ Life Science Holdings Limited has announced a significant partnership with Tennis Australia,...
September 27, 2024
Includ3d: A New Approach to Crypto Sponsorship in Sports
Chiliz Group, a leading blockchain platform in the sports industry, has launched Includ3d,...
September 26, 2024
NFL TV Ratings Surge to Nine-Year High
The NFL has recorded its highest television ratings in nine years, averaging 18.6...
September 26, 2024
EA Sports Launches New App Blending Live Sports with Social Networking
Electronic Arts (EA) has announced the upcoming launch of its EA Sports App,...
September 24, 2024
How Coors Turned a Broken LED Board Into Viral Marketing Gold
In 2023, Coors Beer executed one of the most innovative sports marketing play...
September 23, 2024
Samsung Named Official TV Partner for NFL 2024 Season in UK and Ireland
Samsung has secured a landmark partnership with the NFL, becoming the official UK...
September 20, 2024
Nike Announces Elliott Hill’s Return as President and CEO
Nike Inc. has announced the return of long-time veteran Elliott Hill as the...
September 20, 2024
ICC Announces Equal Prize Money for Men and Women in Historic T20 World Cup
The International Cricket Council (ICC) has achieved a landmark moment by introducing equal...
September 19, 2024
Formula 1 and LEGO Build Global Partnership Starting in 2025
Two of the world’s most recognised brands, Formula 1 and LEGO, have announced...
September 19, 2024
WNBA Expands to Portland, Announcing them as 15th Franchise
The WNBA has officially announced Portland as the home of its 15th franchise,...
September 19, 2024
Toronto Maple Leafs Announce Oreo as Helmet Sponsor in Creative “Milk and Cookies” Partnership
The Toronto Maple Leafs have added a sweet new sponsor to their roster,...
September 18, 2024
NCAA Approves Gallaudet University’s Groundbreaking 5G-Enhanced Helmet for Deaf Athletes
In a landmark move for inclusivity in sports, the National Collegiate Athletic Association...
September 17, 2024
UFC at Las Vegas’ Sphere Breaks Records with $22M in Ticket Sales
The highly anticipated UFC 306 event at the Sphere in Las Vegas surpassed...
September 16, 2024
ICC Men’s Cricket World Cup 2023 Drives USD1.39 Billion Economic Boost for India
The ICC Men’s Cricket World Cup 2023, held from October 5 to November...
September 16, 2024
TikTok and Monumental Sports Announce Multiyear Partnership Across NHL, NBA, WNBA, and More
Monumental Sports & Entertainment (MSE) has announced a multiyear partnership with TikTok that...
September 12, 2024
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