Brands, Events, Fan Engagement, Other, Sponsorship, Venues & Facilities 3 min read

Record-Breaking TAB Everest Highlights Growing Global Prestige and Capacity Challenges

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The 2024 TAB Everest at Royal Randwick has once again demonstrated its growing global prestige, drawing a record 49,117 attendees and marking the largest crowd in the event’s seven-year history. The sold-out event not only cements the race’s position as a cornerstone of Australia’s racing calendar but also raises important questions about the future of crowd capacity and infrastructure at Royal Randwick.

With prize money reaching $20 million, the TAB Everest remains the world’s richest race on turf, continuing to attract top-tier local and international competitors. This year’s winner, Think About It, secured a $7 million share of the prize pool, reinforcing the event’s global appeal and solidifying its position on the international racing stage.

The Australian Turf Club (ATC) estimates the event contributed significantly to Sydney’s economy, with tourism, hospitality, and retail sectors benefiting from the influx of racegoers. Over 200 premium hospitality suites were sold, underscoring the race’s importance as a high-profile business networking opportunity. Corporate engagement continues to grow, making the event a critical touchpoint for brands and executives looking to capitalise on its global reach.

However, with Royal Randwick’s crowd capacity being tested, there are now pressing concerns about how to manage the growing demand. Racing NSW and the ATC are reportedly in talks to expand the venue’s capacity to accommodate even larger crowds in the future. The Daily Telegraph reports that while the current record attendance demonstrates the event’s success, discussions are underway to increase seating and viewing areas, ensuring that the venue can meet the demands of both local and international fans.

Jamie Barkley, Chief Executive of the ATC, highlighted that the TAB Everest’s sell-out status reflects the race’s increasing demand, making infrastructure investment essential for supporting larger crowds. Barkley also pointed to the event’s potential for future growth, particularly as international interest continues to rise.

While the event has become a global spectacle, its success raises critical questions about how Royal Randwick can adapt to its ever-growing audience. Expansion plans, if realised, could not only improve the fan experience but also bolster the race’s standing as a must-attend international event.

The TAB Everest’s broader economic impact, alongside its increasing global visibility, positions Sydney’s racing scene as a prominent player in the international market. However, maintaining this momentum will require strategic planning, investment in infrastructure, and a continued focus on enhancing the overall experience for both fans and stakeholders. The discussions around crowd capacity will be crucial to ensuring the event’s long-term sustainability and continued growth.

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