Record-breaking Audience Viewers Watch 2023 NFL Draft in Kansas City
The 2023 NFL Draft held in Kansas City, attracting an impressive audience of 54.4 million viewers over three days. This year’s draft saw an average audience of 6.0 million viewers (TV+Digital), a 12% increase compared to the 2022 draft, which had an average audience of 5.3 million viewers.
The rising trend of audience engagement was evident in each day of the 2023 NFL Draft, with each day showing a year-over-year increase in average audience (TV+Digital) compared to the previous year.
A total of 312,000 fans attended the NFL Draft in Kansas City, demonstrating the passionate following of the sport and its teams.
The NFL Draft plays an essential role in the league’s operations, providing a platform for partners and sponsors to engage with the league’s global audience and build their brand’s awareness. The event’s success is a significant revenue stream for the league, which helps it to expand its reach both domestically and internationally.
The 2023 NFL Draft’s record-breaking audience is a great achievement for the league, which continues to grow in popularity and expand its global reach.