Queensland Rugby Union Secures Extensions with Three Partners

Queensland Rugby Union (QRU) has confirmed a two-year partnership extensions with 4BC, Belbaker and HopgoodGanim Lawyers through to the end of the 2027 season.

The renewals come as QRU continues to prioritise long-term, values-aligned partnerships that support both elite performance and community engagement across Queensland rugby.

Commenting on the partnership, 4BC content manager, Siobhain McConnell, said: “Building on shared success over our long-standing partnership, 4BC is excited to re-sign with the Queensland Reds and QRU for 2026–2027, continuing to unite two like-minded organisations committed to community connection.”

“We’re proud to continue to work with the QRU and look forward to driving even greater community connections and mutually beneficial outcomes over the next two years,” McConnell said.

Belbaker has also extended its role as Official Coach Partner, delivering transport logistics for the Queensland Reds and major QRU events across the state.

With a fleet of close to 100 coaches operating throughout South East Queensland, the partnership provides operational certainty while delivering brand exposure through regional travel and community use.

Adding his enthusiasm on the partnership, Belbaker spokesperson, added: “Belbaker is proud to strengthen our longstanding relationship with Queensland Rugby Union and the Queensland Reds.”

“Our partnership has been built on shared values and a genuine commitment to Queensland communities, and we’re excited to continue that journey,” the spokersperson said.

Legal partner HopgoodGanim Lawyers has similarly renewed, continuing its involvement across QRU’s commercial negotiations and major projects.

The firm’s support reflects the growing complexity of governance, infrastructure and commercial arrangements in modern rugby administration.

HopgoodGanim Lawyers Partner, Tim Scanland, concluded: “We are incredibly proud to stand alongside the Queensland Rugby Union as their official legal partner.”

“Each year, we have the privilege of supporting the QRU across their key commercial negotiations and major projects, helping to drive the continued success and growth of rugby in Queensland.”  

QRU head of commercial & consumer, Pete Fairbairn, said the extensions highlight the value of continuity.

“It’s always a positive sign when long-term partners extend their commitment,” he said.

Each of the three organisations has worked with the governing body for several years, providing category-specific expertise that underpins key operational, media and commercial functions.

Talk radio station 4BC remains a strategic media partner, offering QRU and the Queensland Reds consistent access to a large, engaged audience in the Brisbane market.

As the city’s only commercial news talk station, 4BC provides regular on-air exposure through interviews, commentary and promotional activity, helping maintain rugby’s visibility in a competitive media landscape.

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