Sponsorship 2 min read

Queensland Cricket & FrogBox Extend Partnership

Written by MOS Editorial Team

Published on 12 June 2025

Queensland Cricket has officially announced the continuation of its collaboration with FrogBox, solidifying their role as the Official Streaming Partner for the 2025/26 and 2026/27 seasons of KFC Queensland Premier Cricket.

This renewed agreement underscores a long-term commitment to enhancing sports broadcasting and digital engagement, directly impacting Queensland Cricket’s strategic goals and commercial opportunities for clubs at the grassroots and semi-professional levels.

This extended partnership further demonstrates how technology-driven streaming solutions are reshaping fan connectivity and club development within Australian cricket.

Commenting on the extenstion of the partnership, head of Elite Cricket Operations at Queensland Cricket, Nick Stuart, said: “This partnership is delivering real, measurable benefits. It’s enabling clubs to grow their supporter base and commercial opportunities while giving players a platform to showcase their talents.”

“Live streaming has become a vital part of how we connect fans with the game, and we’re excited to continue working with FrogBox to build on this success.” stating the dual commercial and developmental impact of the streaming partnership.

Head of Commercial Operations at FrogBox, Zac Goodchild, added: “Premier Cricket is a vital link between grassroots and elite cricket.”

“Our partnership with Queensland Cricket allows us to bring emerging talent to a wider audience, increase fan engagement, and create new commercial opportunities.

“We’re proud to support Queensland Cricket’s vision and help grow the game,” Goodchild added.

As anticipation builds for the KFC Queensland Premier Cricket season, set to commence in mid-August with the KFC T20 Max competition, this extended partnership signifies a strategic commitment to leveraging digital platforms for sustained growth.

The stakeholders in the Australian sports industry, this collaboration serves as a case study in how long-term technological partnerships can yield significant returns in terms of fan engagement, commercial viability, and overall organisational development within a sporting code.

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