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QRL Hope To Shake-Up Grassroots Broadcast Strategy

QRL Hope To Shake-Up Grassroots Broadcast Strategy

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he Queensland Rugby League (QRL) has revealed a new multi-channel broadcast strategy in hopes its state-wide competitions will reach more people than ever before.

As part of the strategy, the QRL will become its own host broadcaster for 2021, with the Intrust Super Cup and BHP Premiership, along with other state competitions, set to be shown on 9Now, the QRL’s official website, the Intrust Super Cup app, and the NRL network.

QRL chief operating officer, Rohan Sawyer, said the fan-focussed broadcast scheduling will be a big hit, with the QRL working to broadcast 20 Intrust Super Cup regular season matches live, with double headers to be a key feature of the new programming.

“Ultimately this is about engaging with as many fans as possible, in the format they want,” Sawyer said.

“We believe we have the capacity to reach more people than ever before, which is why this investment is so appealing for our partners and clubs.

“We see this as a project that will evolve over time, but we’re committed to hitting the ground running with a quality broadcast that is as good as fans have seen.

“To have the support of the game’s broadcast partners and have the streams available in more places than ever before, and on more devices than ever before, is very exciting for everyone involved in our game.

“It is also another feather in the cap for our organisation following our recent investments into the ecommerce and digital sectors, all of which are delivering wider benefits to our people and communities,” he said.

Sawyer also discussed how the QRL will invest in a development program for commentators, with Wide World of Sports (WWOS) radio presenter and NRL commentator, Peter Psaltis, to head the program.

“Peter is excited about mentoring aspiring commentators with a passion for rugby league in Queensland,” Sawyer said.

“By working collaboratively with the game’s broadcast partners, this program has the potential to unearth some future stars of the commentary box.

“Peter cut his teeth in the Intrust Super Cup and other local competitions, and we’re absolutely delighted to have such a highly-respected professional supporting this program,” he said.

As part of the new broadcast strategy, the QRL is also currently working with Foxtel on weekly streaming options for their viewers, with Channel Nine and Fox Sports already set to simulcast the 2021 Intrust Super Cup grand final as well as one finals match each week during the playoffs.

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