Prime Video picks up beIN SPORTS following Foxtel exit

Prime Video is set to launch beIN SPORTS as its inaugural live sports channel, reshaping the sports entertainment landscape for Australians.

The integration of beIN SPORTS into Prime Video Channels opens a new chapter, delivering an impressive lineup of over 3,500 live events annually. Tailored for enthusiasts of international football, tennis and rugby, the service will showcase several premier leagues and tournaments, including football’s Serie A, Bundesliga, Ligue 1, English Football League and the Carabao Cup quarter-finals, Scottish Professional Football League and the Africa Cup of Nations, as well as tennis’ ATP and WTA tours, and European rugby union.

This move comes in the wake of Foxtel/Kayo’s decision to withdraw access to beIN Sports earlier this year, citing the loss of key events like International Rugby, Six Nations Rugby, UEFA Champions League and LaLiga as financially unviable for the Foxtel Group.

“This new partnership with beIN SPORTS is an exciting step forward for Prime Video’s sports offering, and gives our customers more choice of the best live and on-demand sports, all in one place,” said Hushidar Kharas, Head of Amazon Prime Video Australia and New Zealand.

“We know our Australian customers are obsessed with live sport, and the add-on of beIN SPORTS via Prime Video Channels will unlock thousands of marquee events for football, tennis and rugby enthusiasts. I cannot wait for the service to launch in the coming weeks.”

Mike Kerr, Managing Director of beIN Asia Pacific, was similarly upbeat about the fledgling arrangement.

“This partnership with Prime Video Channels marks a significant milestone for beIN SPORTS as we continue to enhance the sports viewing experience for fans in Australia,” Kerr said.

“Through this exciting alliance, we are not only expanding our reach but also ensuring that the sports community have unparalleled access to our premium and exclusive sports coverage.

“We remain deeply committed to serving the passionate fans in the region and look forward to working closely with Prime Video Channels to reach new audiences and elevate engagement by providing a top-notch sports entertainment experience.”

beIN SPORTS will be available as a paid monthly add-on subscription at $14.99 AUD per month via Prime Video Channels, featuring a seven-day free trial and the flexibility of anytime cancellation.

This move is poised to elevate the sports streaming landscape, offering Australian viewers a more comprehensive and dynamic sports experience after the breakdown of beIN’s relationship with Foxtel left viewing access to several popular competitions in limbo.