Prime Video Airing NFL ‘Black Friday’ Game For Free

Prime Video has announced to reward football fans with an early Christmas gift to for the coming National Football League’s (NFL) “Black Friday” game on Nov 24, available for all fans to stream for free.

The 2023 season will mark the first time the league has scheduled a game for the day after Thanksgiving, with the teams for the 3 p.m. ET (7 a.m. AEDT) game to be announced later.

The additional game gives Prime Video 16 regular-season games for the 2023 season, which will air from Weeks 2-17, as well as a preseason exhibition.

Commenting on the game, Prime Video’s vice president, Jay Marine said the game being held on the day after thanksgiving will be unique.

“It’s such an unusual day because so many people have it off work. So it’s really a unique opportunity to expose all fans to our broadcast,” said Marine.

 Prime Video has put some of its sports content in front of a paywall before, but for its international customers.

The company is also a co-holder of the rights to the French Open tennis tournament in France and last year allowed everyone in that country access to the quarterfinal match between Rafael Nadal and Novak Djokovic.

Last season marked the first year Prime Video was the exclusive carrier of “Thursday Night Football”, averaging 9.58 million viewers while Amazon’s first-party viewership measurement showed an average of 11.3 million.

With seven important broadcast windows to place games-three on Thanksgiving, Black Friday, late Sunday afternoon, Sunday night and Monday night, there likely will be no teams on their bye the week of Thanksgiving.

This announcement comes after DAZN announced a global distribution partnership with Amazon Prime Video.