Premier Padel teams up with Red Bull for major partnership deal

Premier Padel has announced a partnership with global sports and energy drink giant, Red Bull.

The multi-year agreement, extending until the culmination of the 2027 Premier Padel season, establishes Red Bull as one of the sport’s primary partners in a comprehensive deal that goes beyond traditional sponsorship.

This collaboration marks a milestone in Premier Padel’s history, with Red Bull’s widely accessible streaming platform, Red Bull TV, set to broadcast the tour’s quarterfinals through to the finals in select international markets. Premier Padel will continue to broadcast rounds 1-3 of each tournament on its YouTube channel in markets where Red Bull airs the latter stages.

Moreover, Red Bull’s media division will work closely with Premier Padel to enhance the production quality of the tour, promising an elevated viewing experience of the burgeoning sport for fans worldwide.

“As one of the leading brands in world sport, entertainment, and media, Red Bull will help drive our professional tour to the highest level, founded on amazing player and fan experiences, exciting digital innovations and global brand visibility,” said Nasser Al-Khelaifi, Chairman of Premier Padel.

“Red Bull’s investment also demonstrates the fantastic sporting and commercial potential of Premier Padel and the sport of padel generally.”

Pitch International, with a history of collaboration with Al-Khelaifi through ventures like media group BeIN, played a pivotal role in negotiating the agreement.

In addition to live coverage, Red Bull will produce supplementary content for digital and social channels surrounding the padel tour, aiming to drive consumer engagement and fan growth.