Port Adelaide Announced Partnership with Coles and Nova 919 to Boost Community Engagement

Port Adelaide has announced a partnership with Coles and Nova 919. This collaboration aims to secure the future of the club, which has been grappling with a pressing shortage of players across all age groups.

Located in Adelaide’s western suburbs, West Croydon Football Club is a community-focused club facing critical challenges that threaten its existence.

Despite recent investments in facility upgrades, the club is still unable to field complete teams, necessitating a rapid increase in player participation to ensure its doors remain open. This focus is particularly important for fostering a supportive environment for young footballers in the area.

The club has become a vital part of a diverse community, many of whom face socio-economic challenges that hinder their ability to participate in local sports. Issues such as transport limitations and financial constraints have historically limited access to traditional AFL development pathways, contributing to decreased grassroots football registrations.

Recognising these challenges, the new partnership among Coles, Nova 919, and Port Adelaide is strategically tailored to rebuild the club’s player base and enhance community engagement.

The initiative aims to double-team participation by the 2026 season, channelling resources into investment, awareness, and grassroots activities.

Support provided through this partnership will embrace the provision of new guernseys, goal post safety padding, training equipment, as well as signage and branding.

Furthermore, a dedicated marketing campaign will bolster West Croydon’s visibility and outreach, equipping the club with the necessary tools to flourish and inspire future generations.

The initiative will culminate in a free community event featuring Port Adelaide’s AFL and AFLW players, designed to raise awareness and encourage local registrations for the upcoming season.

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