Pittsburgh Pirates And VALR Energy announce partnership

The Pittsburgh Pirates have announced a new multi-year sponsorship with VALR Energy, making the nitrogen-infused drink brand the Official Energy Drink of the team.

Launched during the club’s 25th season at PNC Park, the partnership brings a bold new energy to match-day with exclusive drink offerings and immersive in-stadium activations.

Fans will soon experience the collaboration firsthand, including a limited-edition VALR Energy flavour created especially for PNC Park, designed to boost the atmosphere and enhance fan engagement.

Key Highlights of the Pirates x VALR Energy Partnership:

• VALR VIP Lounge: A premium Suite Level lounge offering bespoke cocktails, exclusive seating, and a high-end experience.

• VALR-Branded Foul Poles: Custom signage on both foul poles merges branding with classic baseball aesthetics.

• Home Plate Market Availability: VALR Energy beverages will be served throughout the park, including the Crow’s Nest Bar and Terrace Bar.

Jon Kander, CMO at VALR Energy, said the partnership connects perfectly with their brand values.

“Our nitrogen-infused energy drinks enable consumers to enjoy beverages during workouts without the discomfort of carbonation while providing the essential energy needed for optimal performance throughout the day,” Kander said.

“Partnering with the Pittsburgh Pirates allows us to showcase our commitment to active lifestyles to their passionate fanbase,” he said.

Pirates president Travis Williams, added: “The Pirates and VALR Energy have collaborated to create a unique and exciting partnership that will be on display throughout PNC Park this season.”

“The introduction of the VALR Energy VIP Lounge is a testament to our dedication to enhancing the ballpark experience, providing fans with a unique indoor space, premium seating, and specialty drinks,” Williams said.

The launch also includes the debut of the Jolly Roger Edition, a limited-release VALR Energy flavour sold at local Giant Eagle stores, designed to reflect the bold energy of Pirates fans.

This collaboration marks a new chapter for the Pittsburgh Pirates, focused on wellness, innovation, and engaging supporters in exciting new ways.

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