Brands, Fan Engagement, Social Media 2 min read

Pepperstone’s Partnership with Top Tennis Stars: A Winning Campaign

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Pepperstone, a leading online trading provider known worldwide, has brought together top tennis talents Daniil Medvedev, Alex de Minaur, Katie Boulter, and former World No. 1 and seven-time Grand Slam singles champion John McEnroe, in a new engaging campaign.

This collaboration signals a new chapter in their successful ‘Don’t Be Fine With It’ campaign, unveiling the brand’s latest ambassadors in a creative and captivating manner.

Founded in 2010, Pepperstone has garnered international acclaim as an award-winning forex and CFD broker, distinguished for its exceptional client service and regulation by numerous financial authorities across the globe.

In this fresh series of content, McEnroe, serving as Pepperstone’s Global Tennis Ambassador, imparts his wisdom and guidance to the players on achieving greatness in the sport. The players, with a dash of humour, playfully question McEnroe’s advice, injecting a delightful and entertaining essence into the campaign.

Jodi Cutler, Pepperstone’s Global Head of Brand, shared her excitement about the collaboration, saying, “Collaborating with both Alex and John is always a delight. We are deeply committed to supporting Alex’s ascent in the rankings and thrilled to broaden our partnership to include both Katie and Daniil.”

Known for his candid nature, John McEnroe humorously remarked on the campaign, stating, “I never thought they’d rope me into this again. It’s all about having some fun with Pepperstone’s campaign alongside some of the world’s greatest players.”

Masterminded by Saatchi and Saatchi, under the direction of acclaimed comedy director Benji Weinstein and produced by FINCH, the campaign is generating a buzz on social media globally, captivating tennis enthusiasts and traders alike.

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