Olympic 1 min read

Patty Mills Announces Partnership with Queensland-Based Sportswear Brand LSKD

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Australian basketball star Patty Mills has announced a new partnership with LSKD, one of Australia’s largest sportswear brands.

In a significant coup for the Queensland-based company, Mills announced the partnership to his 613,000 Instagram followers on Wednesday night.

The partnership was launched with a mobility session led by Mills, followed by a padel game, highlighting the active and community-focused spirit both Mills and LSKD share ahead of the 2024 Paris Olympic and Paralympic Games. During the event, Mills also hinted at an exciting new initiative set to make its debut in Australia soon.

Stay tuned for more updates on this collaboration and the upcoming project.

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