Paris 2024 Announces Carrefour As Premium Partner

French multinational retailer, Carrefour Group, has been announced as the premium partner of the Olympic and Paralympic Games Paris 2024.

The partnership will see Carrefour supply fresh produce to the Olympic and Paralympic village for the athletes’ meals, while also sharing their goals with the world.

Commenting on the partnership, Carrefour Group chairman and CEO, Alexandre Bompard, said: “Soon, the heart of our country will be beating to the rhythm of the Olympic and Paralympic Games Paris 2024.”

“With its popular presence, its 5000 stores in France, and its blue, red and white logo, the Carrefour Group wishes firmly to contribute to the success of this huge celebration of sport, help all French people to take part, and associate our brand with the marvellous values of Paris 2024.

“It is with great pride that the Carrefour’s 150,000 employees in France take part in this adventure,” he said.

Paris 2024 organising committee president, Tony Estanguet, added: “By welcoming Carrefour on board with the adventure that is the Olympic and Paralympic Games, Paris 2024 is reaffirming its desire to organise Games that are helpful to people and closely involved with their lives.”

“Being among the largest networks of local businesses in France, Carrefour will help bring the magic of the Games to life for French people.

“Sport, health, commitment to healthy and sustainable eating, and inclusion: Carrefour shares our values and our desire to leave a legacy which is useful to society,” he said.