2 min read

Optus Sport Reaches Record Audience Numbers


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ith the return of English Premier League football, Women’s Super League and UEFA Champions League, Optus Sport has reached a record high 868,000 active subscribers, also increasing viewer engagement by 37%.

Optus vice president of TV, Content, and Product Development, Clive Dickens, said the growth of Optus Sport can be put down to a number of different factors.

“Since the return of live European football, we’ve seen record growth in subscriptions, engagement and viewership over the past few months, which can be attributed to an increase in our breadth and depth of live football and significant improvements to our platform and user experience,” Dickens said.

“Optus Sport has broken its own viewership records for a Premier League match week six times since the start of September 2020, with the more than 280,000 account holders streaming Everton draw with Liverpool on the 18th October, by far our largest ever Premier League match.

“What’s even more impressive, is our subscriber engagement has increased by +37% this season, which is a testament to the entire team at Optus Sport, who are not only committed to delivering on average over 240 live-streamed exclusive matches, but also must see news and analysis that keeps our passionate football fans engaged.

“With over half a million Optus Sport subscribers each week streaming on average over 2 hours of live and on-demand premium content each, we are continuing to cement our credentials as the home of must-see premium football.

“We’ve also seen tremendous response to our new health and wellbeing platform, OS Fitness has seen more than 60,000 unique users visit the platform since it was launched in July this year,” he said.

Optus Sport’s success in the Australian market, being primarily known for European and Asian football rights has recently been threatened by the announcement from Nine of a new Stan Sport platform, which has already acquired broadcast rights to a number of top sports and competitions.

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