oOh!Media Secures Exclusive Multi-Year Deal for the Australian Open
oOh!Media has extended its partnership with Tennis Australia, signing an exclusive multi-year Out of Home agreement for the Australian Open. This collaboration builds upon the outdoor advertising company’s successful launch during the Australian Open earlier this year.
Leveraging its proprietary technology, oOh!Media enables advertisers to seamlessly integrate their commercial messages alongside dynamic sports content within seconds across its extensive digital network nationwide. This means that thrilling tennis highlights and live score updates will be accessible to Australians in various Out-of-home environments throughout the country.
In 2023, Nine Entertainment and Michael Hill Jewellers were among the inaugural advertisers to capitalise on this innovative platform. As part of the renewed agreement, both official Australian Open commercial partners and other advertisers will have the opportunity to leverage oOh!’s partnership with Tennis Australia, ensuring that their brands receive maximum exposure.
Cedric Cornelis, Chief Commercial Officer at Tennis Australia, expressed his enthusiasm for the extended partnership, saying, “The Australian Open is one of the world’s premier sporting and entertainment events, spanning three weeks of extraordinary athletic performances. As we explore new avenues to amplify real-time scores and highlights, the Out of Home platform offers an innovative opportunity to connect with tennis enthusiasts and broader audiences on a large scale. We are delighted to extend our collaboration with oOh! to keep Aussies enjoying the outdoors during the summer informed about all the thrilling action at the Australian Open.”
Neil Ackland, Chief Content, Marketing, and Creative Officer at oOh!, also commented on the agreement, stating, “The Australian Open holds a prominent position on the global sports calendar, and now tennis enthusiasts across Australia will have the convenience of staying updated while going about their daily routines in the years to come. For advertisers, this presents a unique chance to creatively integrate their brands with this content. This multi-year partnership with Tennis Australia further reinforces oOh!’s commitment to enhancing public spaces and leading the way toward a digital-first future in the Out-of-Home advertising industry.”
Currently, oOh!Media is delivering live scores for the 2023 Toyota AFL Finals Series and, in a pioneering move in the Out of Home realm, will also feature scores and highlights from the 2023 NAB AFLW Finals Series.