McLaren Racing has announced a new partnership with cryptocurrency exchange, OKX, with the platform becoming the primary partner of the McLaren Formula 1 (F1) Team and esports team, McLaren Shadow.
The deal will see OKX support the team’s global fan experience by providing supporters with exciting opportunities and product innovations.
Additionally, OKX branding will be visible on the McLaren MCL36 F1 cars, helmets of drivers, Lando Norris and Daniel Ricciardo, and McLaren F1 and Shadow team kits.
Commenting on the partnership, McLaren Racing CEO, Zak Brown, said: “We are thrilled to announce this primary partnership with OKX ahead of the Miami GP.”
“In a rapidly evolving field, OKX is a long-established crypto brand that brings innovation, analytics and accuracy to accomplish great things.
“The first-ever Miami Grand Prix is the perfect occasion for us to launch this significant partnership, through which we will collaborate with OKX to take our fan experience to all-new levels,” he said.
OKX CMO, Haider Rafique, added: “The McLaren brand stands for everything that is great about F1.”
“Speed, reliability, and performance are at the core of any top-class crypto trading platform.
“We innovate on our platform every day, ensuring the highest trade execution speed to our users, requiring ‘pit-like’ team collaboration and instincts,” Rafique said.
The announcement comes after McLaren announced a multi-year partnership with healthcare company, Sanofi, to achieve excellence in manufacturing operations.
