NTT Data Strikes Green With Golf Sponsorships
Cementing its relationship with governing golf body The R&A, NTT DATA, announced a multi-year sponsorship extension of the The Open golf championship ahead of its 150th instalment in 2022.
NTT DATA additionally announced the inaugural sponsorship of the AIG Women’s Open, committing to promote diversity, equity, and inclusion in golf for women and girls.
IT service provider, NTT Data, is set to introduce a real-time virtual viewing experience for fans at The Open, monitoring every shot, player, and hole located at the Old Course, St. Andrews in Scotland.
Director of commercial partnerships, The R&A, John Espley noted such relationships are, “the upmost important.”
“NTT DATA in particular has enabled us to develop a wealth of possibilities for innovation and fan engagement at The Open, and we are thrilled to be extending this relationship to the AIG Women’s Open and enhancing support for women’s golf, said Espley.
Head of Brand, Communication and ESG, Europe & LATAM, NTT Data, Felix Bonmati said: “As golf’s oldest championship celebrates the momentous occasion of 150 years in 2022, we’re pleased to once again be delivering innovative and transformative technologies to not only improved the fan experience but to also support wider important initiatives.”
The sponsorship builds on NTT Data’s portfolio of INDY 500 and the BMW International Open.