NSW Rugby Union Announces New Partnership with Coopers Brewery

The NSW Rugby Union (NSWRU) and the wider rugby delegation has formed a multi-year partnership with the Coopers, Australia’s largest independent brewery.

This collaboration positions Coopers as the Official Beer Partner of NSWRU, providing vital support to Sydney Rugby Union, Suburban Rugby, Country Rugby, and numerous grassroots competitions across New South Wales.

This partnership highlights a strong alliance between two entities that are deeply connected to their local communities, showcasing a mutual commitment to nurturing the rugby sport at all levels.

Coopers’ engagement will also encompass key rugby competitions, including the prestigious Shute Shield, Sydney’s Suburban Rugby, affectionately referred to as “Subbies,” and NSW Country Rugby. This ensures that the partnership will actively engage players, fans, and volunteers throughout the state’s diverse regions.

Welcoming the Coopers into the rugby community, and highlighting the collaboration, CEO of NSW Rugby Union, Peter Murphy, said: “Coopers is a name that resonates across households and has a rich history of bringing people together—much like the essence of rugby.”

“The camaraderie and connection that thrive within rugby in NSW align perfectly with Coopers’ narrative,” Murphy said.

Murphy emphasised the partnership’s potential to enhance investment in the sport’s future, improve match day experiences, and support clubs and competitions in metropolitan, suburban, and rural areas.

Expressing excitement at the chance to strengthen the company’s dedication to Australian sports through this partnership, Managing Director of Coopers Brewery, Michael Shearer, added: “Coopers has always recognised the power of sport to unite.”

“Rugby in New South Wales is integral to many communities, from inner-city clubs to country towns, and we are proud to contribute to that legacy,” Shearer expressed.

Fans can look forward to enjoying Coopers products at local matches, community events, and rugby clubhouses participating in Sydney Rugby Union, Suburban Rugby, and NSW Country Rugby competitions.

Engagement initiatives will include special promotions and activations, allowing supporters to celebrate their passion for the game alongside Australia’s beloved family-owned brewery.

Since its inception in 1862, Coopers Brewery has been celebrated for its high-quality brews and commitment to traditional brewing methods. With a legacy that spans over 160 years, Coopers continues to foster connections and celebrate the joys of shared moments over exceptional beer.

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