Sponsorship 3 min read

North Melbourne Announces CHiQ as New Co-major Partner

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The North Melbourne Football Club has announced a new major partnership with leading global consumer electronics brand CHiQ, marking an exciting collaboration set to span the 2026 and 2027 AFL seasons.

Under the agreement, CHiQ will become a co-major partner of North Melbourne’s AFL program and a platinum partner of the club’s AFLW program.

The brand’s logo will feature prominently across both sets of playing apparel, debuting when the men’s team begins pre-season training in November.

Building a Strong Partnership

North Melbourne chief commercial officer, Orry Lack, said the partnership represents a powerful alignment between two brands built on quality, reliability, and performance.

“It’s fantastic recognition for a global brand like CHiQ to want to partner with the club.” 

“As a co-major partner of our men’s program, CHiQ’s logo will proudly sit on our matchday guernsey, providing significant exposure to an engaged AFL audience.

“Their products are essential parts of everyone’s household, and we’re pleased to welcome a quality brand like CHiQ into our group of North Melbourne partners,” Lack said.

A Shared Vision for Growth

Expressing enthusiasm about the collaboration, CHiQ general manager, David Esler, highlighted opportunities to engage fans and celebrate both the men’s and women’s programs.

“We are incredibly proud to be a major partner with the North Melbourne Football Club.” 

“The women’s team has been at the top of their game for the past two seasons, and we believe the men’s program is on the rise. We want to be part of this exciting journey.

“CHiQ products are engineered for excellence and designed for daily life, and by partnering with the Kangaroos, we hope to shine a light on our brand and connect with AFL fans across Australia,” Esler said.

Throughout the partnership, CHiQ will offer exclusive fan promotions and product giveaways at North Melbourne home matches, reinforcing its commitment to active community engagement.

With this partnership, North Melbourne and CHiQ are set to deliver a powerful blend of sporting excellence and innovative technology — both proudly committed to inspiring households and fans nationwide.

Founded in 1958, CHiQ is an internationally recognised home appliance manufacturer, offering a wide range of televisions, fridges, washers, and freezers. In Australia, CHiQ products are stocked by major retailers including Harvey Norman, The Good Guys, and JB Hi-Fi.

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