Nine and Swimming Australia Ink Groundbreaking 10-Year Media Rights Deal

In a landmark agreement, Nine and Swimming Australia have announced a 10-year multi-platform media rights and sponsorship partnership extending through to 2034. The deal positions Nine as the home of swimming in Australia, ensuring unmatched coverage of the nation’s most-watched Olympic and Paralympic sport.

A New Era for Swimming Fans

The agreement gives Australian sports enthusiasts unprecedented access to swimming action across all Nine platforms, including the 9Network and 9Now. Fans will be able to follow Swimming Australia’s annual calendar of events, such as:

• Australian Swimming Trials for the Olympics and Paralympics
• Australian Short Course Championships
• Australian Age Championships
• Australian Open Championships

Additionally, Nine will broadcast elite international events like the Pan Pacific Championships in 2026 and 2030.

Nine’s Acting CEO, Matt Stanton, expressed pride in the partnership: “Sport is part of our DNA at Nine, and this partnership ensures Swimming Australia has the backing and support of Nine as we head towards Brisbane 2032 and beyond.”

Iconic Moments to Inspire Generations

Swimming has delivered some of Australia’s most iconic Olympic moments. Nine’s swimming coverage of the 2024 Olympic and Paralympic Trials reached an audience of 5.7 million, making it one of the most-watched sporting events in the country.

Nine’s Director of Sport, Brent Williams, highlighted the importance of showcasing the sport year-round:
“This deal allows Wide World of Sports to follow our big-name athletes and spotlight rising stars destined to dominate in LA 2028 and Brisbane 2032.”

A Transformative Opportunity for Swimming Australia

The partnership represents a pivotal moment for Swimming Australia. CEO Rob Woodhouse emphasised the far-reaching impact: “This brings unprecedented exposure to our national teams and the next generation of athletes, ensuring the visibility of our Dolphins inspires all Australians to swim and improve their well-being.”

Commercial EGM Jodie Hawkins called the agreement a cornerstone for the sport’s growth: “This relationship is pivotal for delivering high-quality events to fans and expanding the influence of swimming. It sets the platform for the sport to build its profile and cement itself as one of Australia’s iconic and most-loved sports.”

Brisbane 2032 and Beyond

As Australia gears up for the Brisbane 2032 Olympic Games, this partnership ensures a decade of support and visibility for swimming. By showcasing the sport’s biggest stars and emerging talent, Nine and Swimming Australia are poised to inspire the next generation of swimmers and fans alike.