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Nine Acquires Exclusive Rights For Next Five Olympics


Nine Entertainment Co. (Nine) has been awarded the exclusive free and subscription audio-visual rights, and non-exclusive audio rights to the Summer and Winter Olympic Games from 2024-2032 by the International Olympic Committee (IOC).

Starting in July 2024 with the Olympic Games Paris 2024, Nine will provide Australia with front row access to the next five Olympic Games, including Milan (2026), Los Angeles (2028) and the yet to be announced 2030 Winter Games, leading up to Australia’s return to hosting the Olympic Games in Brisbane in 2032.

Nine will utilise its diverse streaming, television, audio, and digital platforms including 9Now, Stan, the 9Network, and talk radio stations 2GB, 3AW, 4BC, and 6PR to bring the images and sounds of the Games to audiences.

Full coverage will also be delivered through Nine’s suite of print and online publishing platforms, including The Sydney Morning Herald, The Age, Brisbane Times, WA Today, The Australian Financial Review, and nine.com.au.

Commenting on the partnership, IOC president, Thomas Bach, said: “Australia is a great sporting nation with a long Olympic history which will be taken to new heights with the hosting of the Olympic Games Brisbane 2032.”

“Our new partnership with Nine will ensure Olympic fans across Australia have unparalleled coverage of the Olympic Games on their platform of choice,” he said.

Nine CEO, Mike Sneesby, added: “This partnership with the IOC is an important part of Nine’s strategy as we continue to define Australian broadcast and streaming television.”

“We’re delighted to be bringing the Olympics Games to Australian audiences, whenever and however they choose from Paris 2024 to Brisbane in 2032.

“These rights complement our recently renewed partnerships with the NRL and Tennis Australia at a time when live sport continues to demonstrate its ability to drive strong growth in streaming audiences and strength in free-to-air TV consumption.

“Importantly, this deal enables Nine to make the Olympic Games accessible to all Australia, across more platforms than ever before.”

“For our audiences, advertisers and teams across Australia, today’s announcement brings the Olympic Games home to Nine, and directly reflects our purpose – Australia Belongs Here,” he said.

The announcement comes after the IOC and BBC extended their partnership through Brisbane 2032.

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