The National Football League Players Association (NFLPA) has entered a new multi-year marketing deal with MGM Resorts International, making them the official hospitality and strategic partner of the association.

The deal will deliver exclusive content and world-class fan experiences to association members along with MGM offering their resort properties to host NFL-player-related events, where both active and retired players have the opportunity to promote their retail casinos.

The partnership will also allow players to enter into individual ambassador agreements to promote MGM resorts through social media, collectibles, advertisement campaigns, and exclusive appearances.

Additionally, the two parties will also collaborate to create opportunities for guests to engage with players and NFL alumni throughout next season, including Super Bowl LVIII in Las Vegas, the 2023 NFL Pro Bowl, and the 2024 NFL Draft.

Commenting on the partnership, MGM Resorts senior vice president of sports and sponsorships, Lance Evans, said: “Partnering with the NFLPA is another indication of our strong commitment to the great sport of football across the U.S.”

“As football’s premier events come to Las Vegas, we look forward to welcoming players and creating world-class experiences for MGM Rewards members,” he said.

NFLPA’s vice president of partner services, Gina Scott, added: “NFL players, past and present, will be at the heart of unforgettable new experiences through MGM Resorts International’s rewards program.”

“We are excited about collaborating on world-class fan events designed to produce incredible benefits for MGM Rewards members and value for our players,” Scott said.

This news comes after the NFL announced a long-term partnership with TCL.